Australian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-three percent of Australian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
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Brazilian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Thirty percent of Brazilian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
Chinese travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. With an ever-growing traveler population, destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
Mexican travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Nineteen percent of Mexican destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Latin AmericaResearch Type: Infographic
German travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-two percent of German destination selectors saythey actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic
U.K. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty percent of U.K. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle down their options to the one that most speaks to their wishes. Most travelers take just a handful of leisure trips each year. After accounting for the trips to visit family and friends or to attend social obligations – weddings, graduations, reunions – the pool of trips left where travelers actually get to choose their destination independently shrinks. Within various markets across the globe, including the U.S., Brazil, Australia, China, Mexico, Germany and the U.K, less than half of leisure travelers traveled to a destination they could choose at their whim over the past year.Analysts: Alice Jong, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
This special collection of individual reports – curated by our team of analysts – represents key Phocuswright research, data and analysis of interest to destination marketing organizations (DMOs) and other destination-oriented travel marketers. For those seeking a better understanding of how to promote destinations and in-destination experiences, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopic: Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Europe, U.S. & CanadaResearch Type: Collection
U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. A quarter of U.S. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopics: Consumer Trends, Destination & Activities MarketingRegion: U.S. & CanadaResearch Type: Infographic
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel activities sector, examining how U.S. consumers view and engage with activities, and charts the activity provider and seller marketplace.Analysts: Alice Jong, Cathy WalshTopics: Destination & Activities Marketing, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report