Travel activities – the collection of tours, activities and attractions that destinations offer – have always been at the core of what turns a trip into an experience. But the methods that consumers use to research, shop for and purchase these activities have changed dramatically over time. Based on research that examines travelers' tech attitudes and behaviors in seven global markets, this report sheds light on the current state of travel activity planning and booking, in particular with respect to consumers' use of technology at various stages.

Analyst: Alice JongTopics: Consumer Trends, Destination & Activities Marketing, MobileSegment: Tours & PackagesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

Read More

When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the phrase “mobile first” and with good reason: In the U.S., smartphone ownership has grown from 51% in 2013 to 85% in 2018.

Analyst: Hollis ThomasesTopics: Destination & Activities Marketing, Technology InnovationSegments: Hotels & Lodging, Tours & PackagesRegions: Europe, U.S. & CanadaResearch Type: Article

Read More

Australian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-three percent of Australian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic

Read More

Brazilian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Thirty percent of Brazilian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic

Read More

Chinese travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. With an ever-growing traveler population, destinations and travel marketers need to consistently entice travelers to remain top of mind.

Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic

Read More

Mexican travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Nineteen percent of Mexican destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Latin AmericaResearch Type: Infographic

Read More

German travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-two percent of German destination selectors saythey actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic

Read More

U.K. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty percent of U.K. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic

Read More

From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle down their options to the one that most speaks to their wishes. Most travelers take just a handful of leisure trips each year. After accounting for the trips to visit family and friends or to attend social obligations – weddings, graduations, reunions – the pool of trips left where travelers actually get to choose their destination independently shrinks. Within various markets across the globe, including the U.S., Brazil, Australia, China, Mexico, Germany and the U.K, less than half of leisure travelers traveled to a destination they could choose at their whim over the past year.

Analysts: Alice Jong, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report

Read More

This special collection of individual reports – curated by our team of analysts – represents key Phocuswright research, data and analysis of interest to destination marketing organizations (DMOs) and other destination-oriented travel marketers. For those seeking a better understanding of how to promote destinations and in-destination experiences, we recommend this content as a great place to start.

Analyst: Phocuswright AnalystsTopic: Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesResearch Type: Collection

Read More