India’s travel market has undergone a dramatic transformation, driven by fintech innovation and the rise of mobile-first payment solutions. Central to this shift is UPI, which has replaced cash for millions of travelers and expanded online booking to the traveling masses. Emerging tools like Buy Now Pay Later and risk-based ancillaries are now welcoming a new era of digital travel growth.

Analyst: Coney DongreTopics: Technology Innovation, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Article

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Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year.  Phocuswright is fielding an online consumer survey quarterly throughout 2025 targeting the general U.S. adult population who has internet access and travels for leisure.

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Article

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Shifting Slopes: Navigating the Future of Mountain Travel, provides unprecedented insight into the latest trends, behaviors and preferences of ski, snow activity and mountain travelers. The report is based on a comprehensive survey of U.S. travelers, interviews with industry experts and analysis of more than 2 million bookings for lodging, activities and amenities at U.S. mountain destinations.

Analyst: Madeline ListTopics: Consumer Trends, Destination & Activities MarketingSegments: Hotels & Lodging, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a comprehensive consumer research study focused on sustainability in the modern travel environment.

Analysts: Madeline List, Coney DongreTopics: Social & Search, Consumer Trends, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It) report is part of a comprehensive consumer research study focused on sustainability in the modern travel environment.

Analysts: Madeline List, Coney DongreTopics: Consumer Trends, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all sharing, guiding and inspiring through the whole arc of the trip experience. Yet a wide range of opportunities remain untapped, as consumers’ engagement with travel content on social platforms differs from, and still lags other industries. This article addresses the following key topics:Overview of social media utilization for travel and trip planning Analysis of social media platform choice/preference by age Discussion of influencers’ value in travel marketing Highlights of missed and potential opportunities for social travel marketersThis article is derived from the findings of Phocuswright’s U.S. Consumer Travel 2022 survey and explores who is using social for travel, what platforms they’re on, and the role social media plays in their travel practices.

Analyst: Madeline ListTopics: Social & Search, Consumer Trends, Destination & Activities Marketing, Mobile, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Article

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Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our initial study examined the possibility of travel agency extinction. Instead, with business models changing, the need for professional and personal services has remained high throughout. Travel agents are not only surviving, but they are also thriving.This 2022 study focuses on the travel agent community. The pandemic severely tested the strengths of networks and relationships and, it brought home the importance of travel agents and the wealth of knowledge they hold.

Analysts: Claudia Unger, Charuta FadnisTopics: Market Overview & Sizing, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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The in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has endured significant change over the past several years. Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market. Recovery has been highly variable post-pandemic, with a range of factors painting a complex picture for returns to growth.

Analysts: Cathy Walsh, Marcello Gasdia, ArivalTopics: Destination & Activities Marketing, Consumer Trends, Market Overview & SizingSegments: Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report

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The in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has long been one of the largest and most important sectors in travel and tourism. This report is part of a joint research project with Phocuswright's and Arival that provides updated market sizing and forecasting for the in-destination industry by region, category (i.e., tours, activities, attractions) and distribution channel (online vs. offline points of sale).

Analyst: ArivalTopics: Destination & Activities Marketing, Market Overview & SizingSegments: Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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When COVID lockdowns receded in early 2021, it was expected that frustrated travelers would return with a vengeance. What was unforeseen, however, was a spike in demand so rapid it would nearly break the travel ecosystem. As it turns out, ramping up a $1.4 trillion industry (as of 2019) from a near standstill is no easy task. Planes were grounded, hotels shuttered, cruise ships docked. But the pains of restarting hit travel’s most important asset the most: its people. More vital than ever before, various tech developments and enhancements may end up saving the day. This article discusses some of the main challenges faced by the air and hotel segments in restarting and revamping their industries, while balancing the conflicting challenges stemming from high demand, skyrocketing prices and an unprecedented shortage of available workers.

Analyst: Lorraine SileoTopics: Technology Innovation, Destination & Activities MarketingSegments: Air, Hotels & LodgingResearch Type: Article

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