Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This report presents findings on the Canadian leisure travel market, including sizing and projections from 2015-2021, analysis of key segments, distribution dynamics, major players and more. Drawing on a survey of Canadian leisure travelers, it also features a range of metrics and trends on consumer travel, including trip frequency and length, destination selection, booking methods and more.Analysts: Cathy Walsh, Alice Jong, Bing Liu, Lorraine SileoTopics: Market Overview & Sizing, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
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An uptick in international arrivals and the gradual recovery of domestic demand is fueling growth in the Spanish leisure travel market, with online bookings outpacing the broader market. Still, high unemployment remains a drag on overall tourism recovery, while the Catalan separatist movement is creating some uncertainty in the market as well. This report presents findings on the Spanish leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
This paper presents an overview of how and why the traveler’s expectations matter, the process of creating great digitally-transformed customer experiences, and mistakes that should be avoided. It also provides examples of digitally-transformed leisure and business traveler customer experiences, digital transformation leadership requirements, and considerations for the future of the customer experience.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2015-2021. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Friederike Winkowski, Linda SchmidtTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Germany is Europe’s largest economy as well as its largest travel market. Supported by strong economic growth and rising consumer confidence, Germany’s travel market is projected to increase 3% in 2017. This report presents findings on the German leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Ralph Merten, David Juman, Karen Burka, Katrin BockTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Despite political uncertainty, a weak British pound and ongoing safety fears, the U.K. travel industry has proven resilient. While Brexit continues to cast doubt over the country’s political and trade future, the U.K. remains a key player in the global travel market. Online bookings outpace the overall market, which is projected to grow nearly 3% annually from 2018-2021. This report presents findings on the U.K. leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Dirk Rogl, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
It is now commonplace to see people talking to their smartphones. The distinction here was intentional, as talking to the phone rather than on the phone is now a standard behavior. In fact, 40% of millennials use voice-activated assistants for purchase research. Gartner predicts that by 2018, 30% of our interactions with technology will be through “conversations” with smart machines. The movement to voice interaction is not simply a new UI, but a fundamental change in the way people interact with technology. How will voice interfaces impact the travel planning and shopping process? Who is best positioned to benefit from the emerging use of voice search?Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
After a flat 2016, in which growth was stymied by uncertain political and economic outlook, rising consumer confidence and a groundswell of foreign tourists will lift Italy’s gross travel bookings 3% in 2017. And though online bookings are expected to grow at more than double the overall market rate, offline bookings – and Italy’s 9,000 traditional travel agencies – continue to play a key role in the country’s travel market. This report presents findings on the Italian leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
The Scandinavian countries of northern Europe – Norway, Denmark and Sweden – remain largely insulated from the political unrest and terrorist attacks that plague Europe’s major travel markets. At the same time, high Internet penetration across the region is translating to robust growth in the online travel market. Online revenue is projected to reach €9 billion in 2017, representing more than half of all travel gross bookings. This report presents findings on the Scandinavian leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Friederike Winkowski, David Juman, Benedikt Hofmeister, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
It’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers now use it to shop for flights and hotels. So Phocuswright partnered with data analytics firm Jumpshot to dig deep into travel metasearch and understand how the big players – KAYAK, trivago, TripAdvisor and Google – stack up across flights and hotels. Phocuswright analyst Alice Jong walks us through who’s up, who’s down, who delivers more referrals and more conversions. This extended data deck is now available exclusively to Phocuswright Research Subscribers and 2017 Phocuswright Conference Attendees.Analyst: Alice JongTopic: Consumer TrendsResearch Type: Report