Special Projects U.S. Private Accommodation: Travel's Most Disruptive Category Grows Up

U.S. Private Accommodation: Travel's Most Disruptive Category Grows Up

A Phocuswright Special Project

U.S. Private Accommodation: Travel's Most Disruptive Category Grows Up

In the decade since Airbnb was founded, the rise of private accommodation has dramatically expanded traveler options and virtually redefined the greater lodging industry. Private accommodation market gross bookings were projected to hit $36.6B in 2018. Phocuswright's landmark studies on this segment, published in 2013 and 2017, rigorously analyzed market size, consumer and industry trends and the rising role of digital. It's time for an update!

Sponsor this upcoming research to examine core topics of the U.S. private accommodation market:

  • Market size for 2017-2023 in terms of supply, demand and point of sale
  • Current state and future of the private accommodation landscape
  • Traditional vacation rentals vs. sharing economy accommodation - definitions, segmentation and overlap
  • Key trends and developments in online booking, distribution and payments
  • Impact of on-request vs. instant bookings, merchandising trends
  • Evolution of business models and fee structures
  • Key traveler trends on behavior, attitudes, satisfaction and intent across the search-shop-buy-experience

Learn vital information such as:

  • How and why do travelers book private accommodation for beach, ski, nature or urban vacations
  • Are private accommodation travelers considering hotels and vacation rentals
  • Is private accommodation driving new demand
  • What will be the market impact of Airbnb's "Experiences"
  • What are the key homeowner and host trends
  • What are the legal ramifications of local governments

Choose the sponsorship that supports your organization's objectives.

Deliverables* can include (depending on sponsorship level):

  • Industry survey custom questions
  • Findings, analysis and recommendations delivered as an in-depth slide presentation
  • Proprietary white paper
  • Data tabulations in Excel format
  • Analyst presentation via a group/private/public webinar
  • Branding and publicity acknowledgement and rights
  • PDF copy of the summary report that can be shared internally and with members
  • PhocusWire marketing

* Some deliverables are limited and available on a first-come, first-served basis.

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