The New Global Traveler: Discovering the Impact of Technology
A Phocuswright Special Project
Technology advancements continue to change travelers' attitudes and behaviors. Reliance on smartphones impacts consumers daily. New techs are gaining momentum.
Join Phocuswright in its groundbreaking study that quantifies, qualifies and compares the use of technology by travelers from 7 countries (China, France, Germany, Indonesia, Japan, the U.K. and U.S.) during the entire trip life cycle.
Sponsor this upcoming research to learn:
- What are the profound differences in digital travel planning behavior in each of the seven source markets
- What are the differences by traveler demographics
- How technology's evolution is shaping the consumer leisure travel booking process in mature travel markets, and the current status in fast-growing travel markets
- How multi-device usage affects travel research, shopping and planning behavior
- What attitudes and behaviors travelers have about technology throughout the trip lifecycle
- Technology usage and activity by travel product (air, hotel, car, cruise, activity) with an in-depth focus on new tech services for air and hotel (i.e., mobile check-in at airports, on-property hotel mobile key and in room offerings, etc.)
- Mobile usage, especially regarding travel-related mobile activities
- How and how often do travelers use social platforms before, during and after their trips
- What is the adoption and outlook for new tech like voice and chat in travel
The research findings will help guide:
- A clear understanding of fact-based differences of digital travel planning and behavior among different source markets and traveler demographics
- How to better digitally serve travelers – what they value in user experience and what is their desire for personalization
- How to fine-tune multi-device strategies in different markets and in different phases of the trip life cycle.
- How to optimize digital strategies – short term and long term – regarding social, voice and chat
Choose the sponsorship that supports your organization's objectives.
Deliverables* can include (depending on sponsorship level):
- Industry survey custom questions
- Findings, analysis and recommendations delivered as an in-depth slide presentation
- Proprietary white paper
- Data tabulations in Excel format
- Analyst presentation via a group/private/public webinar
- Branding and publicity acknowledgement and rights
- PDF copy of the summary report that can be shared internally and with members
- PhocusWire marketing
* Some deliverables are limited and available on a first-come, first-served basis.
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Contact our team today: +1 860 350-4084 x501 • Email