China, home to a quarter of a billion travelers, is bursting
at the seams with people eager to explore outside the country's borders.
International outbound travel is surging past the 100 million people mark – and
two-thirds of those that haven't traveled outside China plan on crossing it off
of their wish list within the next two years. With this exploding influx of
Chinese travelers into the global markets, understanding how to influence them
will be incredibly valuable.
In order to capture a significant amount of these dollars
spent outside China, it's important to base your strategy on consumer
preference and patterns. The upcoming Phocuswright Special Project, China Unbounded: The Rapid Rise of China's Outbound
Millions, provides insightful research and analysis into what drives these
travelers, from dreaming and destination selection through planning,
purchasing, experiencing and sharing. The research uncovers general traveler
behavior by demographic, spend, incidence, motivation and destination.
Sponsor this Special
Project and gain insight into the world's fastest-growing outbound market.
Sponsors will learn:
- The size of the outbound Chinese traveler
market, including forecasts for total and online travel markets
- Travel attitudes and preferences across
demographics, travel behavior, trip type and destination
- Decision-making and planning variances by
- Key trends driving the outbound Chinese travel
- New media and use of technology
- Chinese traveler behavior across the travel
Choose The Sponsorship That Supports Your Organization's
Select the sponsorship that best suits your organization's
goals. Deliverables can include (depending on sponsorship level):
into the project
analysis and recommendations delivered as an in-depth PowerPoint
presentation via private Webinar
and publicity acknowledgement and rights
- PDF copy
of the summary report that can be shared internally and with members
Design Your Own Sponsorship Package
Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email