Special Projects Consumer Travel Report: China

Consumer Travel Report: China

A Phocuswright Special Project

Consumer Travel Report: China

Cultural and infrastructural differences have a major impact on travel behaviors. This project features a comprehensive survey targeting travelers in China, revealing key cultural elements unique to this marketplace. In addition to tracking fundamental behaviors such as travel incidence and product mix, this study analyzes the influence of various media, booking channels and the motives behind consumer decisions. Sponsors will gain rich insights into technology adoption, online shopping and booking behavior and consumer attitudes within this high-growth travel market.

Sponsor this Special Project to identify high-opportunity consumer segments.

Research topics include:

  • General Attitudes: Technology adoption, personality traits
  • Travel Attitudes: Enjoyment, prioritization, preferences
  • General Travel Behavior: Frequency, products purchased, trip motivations, expenditure
  • Influential Media: Destination selection, travel product shopping, and drivers for using particular channels
  • Booking Channels: Supplier/agency, online/offline and switching behavior
  • New Media/Technology Usage: Mobile (smartphone adoption, mobile Web usage) and social (influence of social media)

Choose from a range of sponsorship options to get the answers and deliverables that match your organization's needs

Multiple sponsorship levels are available, with fees ranging from US$10,000 to $25,000. Deliverables can include (depending on sponsorship level):

  • Findings, analysis and recommendations delivered electronically as an in-depth PowerPoint presentation
  • Analyst presentation via private or group webinar
  • Branding and publicity acknowledgement and rights
  • PDF copy of a summary report that can be shared internally
  • Client kickoff call to provide key points of interest
  • Input into the consumer survey in an interactive process
  • Tabulated survey results delivered in Excel format
  • Custom and proprietary survey questions
  • Custom segmentation
  • Custom data tables for additional analysis

Contact our team today to build your company's package:
+1 860 350-4084 x501 or Email

Design Your Own Sponsorship Package

Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email