Align Your Brand With The Travel Industry Research Authority

Thought Leadership

If your company is looking for ways to accelerate growth within the travel, tourism and hospitality industry, Phocuswright can help. Whether your organization is new to the travel vertical or an established player expanding into a new segment, our thought leadership solutions across Phocuswright's events, research and PhocusWire news can help you gain mindshare, grow your travel client base and increase share of wallet with your existing partners.

Thought leadership: How does it drive demand?

According to a recent Edelman-LinkedIn study, there was an eight-point increase in the amount of weekly reading by decision makers over the last year. These decision makers …

  • 55% use thought leadership as an important way to vet companies they're considering working with
  • 69% agree it is one of the best ways to get a sense of the caliber of thinking an organization can deliver
  • 63% agree it is particularly important to build the reputation of new and small businesses

Creating thought leadership content provides access to high-value decision makers.

  • 47% of C-suite executives shared their contact information after reading thought leadership
  • 45% invited the organization to bid on a project when not previously considering them
  • High-value decision makers are more willing to pay a premium to work with an organization that has articulated a clear vision versus one that does not publish thought leadership
  • 55% of decision makers increased the amount of business done with an organization
  • 60% of decision makers bought a new product/service they were not previously considering

From sponsored white papers and webinars to special research projects and live events designed for you to share your expertise with the right audience, Phocuswright and PhocusWire can help you design a thought leadership package tailored to your company's unique objectives.

Aligning your company with our leading brands can enable you to:

  • Gain access to global networks of travel executives
  • Establish your company as a travel industry thought leader
  • Gain mindshare
  • Grow share of wallet
  • Accelerate your growth within the travel vertical
  • Earn credibility in the marketplace
  • Understand the wants and needs of your target prospects
  • Boost your visibility and increase brand recognition
  • Identify new clients

Contact us today

Speak with a member of our team to learn how Phocuswright can help you build your brand and turn travel industry prospects into clients and partners.
+1 860 350-4084 x501
[email protected]