Raquel LopezMarket Analyst, Middle East
Abu Dhabi UAE
A discerning and astute marketing, sales and branding strategist, Raquel's highly recognised expertise spans global markets and a diverse range of industries.
Raquel brings with her over 27 years' experience mastering an array of faculties from strategic planning, business development, marketing and sales to brand positioning and revenue management. Valued for her in-depth knowledge and commercial capabilities within the leisure, entertainment and hospitality sector, she has a unique flair to develop bespoke and tailor-made solutions to each individual client.
Offering an in-depth, insightful awareness into the complex dynamics of the local market and key influencers in the region are some of Raquel's key attributes. Her methodological approach in defining optimum sales and marketing channels and strong leadership have ensured an unparalleled track record of success.
Perceived as a commercially savvy senior executive, with an extensive portfolio, working for some of the world's most esteemed brands, her previous employers include Dubai Parks & Resorts, Universal Studios' PortAventura Resort, Ferrari World Abu Dhabi, Sofitel, Shangri-La, Hyatt International and Amadeus. Raquel holds a bachelor's in economics and business administration from the Autonomous University of Madrid, Spain.