Jiha Jung is a Korea market expert who has built his career in different industries over the last nine years, ranging from IT to travel. He started his career as an ERP IT consultant at Hyundai where he was specialized in a financial integration. At Expedia, Jiha cultivated relationships with local travel associations and tourism boards to increase the affinity for the brand, and managed a portfolio of top partners in an effort to build sustainable online market shares. He now owns and operates the online travel agency Tripbtoz Inc. based in Seoul, South Korea. Jiha holds a master of management in hospitality degree from Cornell University.