About Us

Phocuswright Team

Our analysts, white-glove customer service and accommodating sales teams and staff are dedicated to helping people understand all aspects of the travel industry. We're passionate about finding answers, challenging the status quo and building a better industry.

Aila Bereznak

Cees Bosselaar

Mark Blutstein

Walter Buschta

Trisha Buyer

Rebecca Callahan

Kimberly Campetti

Pam Carey

Elizabeth Cepeda

Michael Coletta

Pete Comeau

Debbie Cortese

Jim Craven

Coney Dongre

Linda Fox

Lori Harris

Pat Ingraffia

Deepak Jain

Virendra Jain

Alice Jong

David Juman

Florence Kaci

Chetan Kapoor

Eugene Ko

Rachael Kusiak

Steven Lerner

Bing Liu

Kevin May

Jill Menze

Kirsten Motley

Kimberly Newbury

Emma Newton

Steph Novotny

Catherine Plummer

Maggie Rauch

Cat Reith

Mitra Sorrells

Aila Bereznak, Client Services and Project Coordinator

Aila Bereznak After working with the Phocuswright team as a contractor, Ms. Bereznak joined the company full time in 2017. Aila's client services dexterity keeps Phocuswright's research subscribers moving in the right direction. She also works with the project management team to ensure that schedules are on track and to liaise between clients and internal team members. Aila holds a B.S. in natural resource recreation and tourism and an M.S. in tourism management, both from Colorado State University. Originally from the mountains of Colorado, she currently lives in Steamboat Springs.

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Cees Bosselaar, Vice President, Business Development

Cees Bosselaar Mr. Bosselaar is responsible for the expansion of Phocuswright's industry standard syndicated and custom research business. In addition, Cees specializes in destination marketing and helping DMOs worldwide formulate and hone successful strategies. Cees joined Phocuswright in 2007 and is a 25-year veteran in the travel industry. He has wide-ranging, global experience in the air, hotel, car, cruise, and DMO segments. Prior to joining Phocuswright, Cees served as vice president, marketing and sales in the international division of StarCite (now part of Lanyon). Other previous positions were vice president, business development at Uniworld (Luxury River Cruises) in Los Angeles and director, North America for the Netherlands Board of Tourism and Conventions in New York. He holds a B.S. degree in marketing from the Hogeschool van Arnhem en Nijmegen (The Netherlands) and an M.B.A. degree in international management from the Golden Gate University, San Francisco.

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Mark Blutstein, Research Analyst

Mark Blutstein Mr. Blutstein joined the Phocuswright team in 2014 and currently oversees the survey development and data analysis of the Phocuswright syndicated consumer publications. With an M.S. degree in applied social research with a concentration in consumer behavior from the City University of New York: Hunter College, Mark brings his knowledge of research methodologies, sampling strategies, and the consumer decision-making process to Phocuswright's research publications and custom client engagements. His main hobbies are traveling, Brazilian jiu-jitsu, and mastering data science.

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Walter Buschta, Vice President, Marketing

Walter Buschta Walter is responsible for defining and implementing Phocuswright’s marketing strategy, PR, communications for the global brand’s event and research portfolio.

Prior to Phocuswright, he was engaged in several startups and established companies in the U.S. and Europe. As founder and CEO of com.on, he pioneered one-to-one marketing in the Swiss and international markets, supporting several leading travel companies in their online presence, e-commerce launches and CRM implementation. Walter sold com.on to Interhome AG and became the CMO of the global leader for professionally managed vacation rentals. Walter moved to New York City in 2011 and is based at the Manhattan office.

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Trisha Buyer, Senior Vice President, Finance and System Operations

Trisha Buyer Ms. Buyer is responsible for all finance and administration functions within Phocuswright and its sister brand, Inntopia. She has over twenty-five years' experience in operations and accounting management. Prior to joining Phocuswright, Trish oversaw retail operations for the Ethan Allen organization. She graduated from the College of William and Mary with a B.S. in mathematics and holds an M.B.A. in accounting. Trish resides in Sherman.

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Rebecca Callahan, Senior Director, Research Products and Service

Rebecca Callahan Rebecca is responsible for managing Phocuswright's syndicated research line of business from a product and service perspective. She focuses on launching and enhancing products to increase Phocuswright's syndicated research sales as well as ensuring that Phocuswright research clients receive a high level of service. She has almost 20 years' experience in account management and strategic marketing. Prior to Phocuswright, Rebecca worked on both the corporate and digital agency sides in the travel industry. She's worked for Northstar Travel Group's Marketing Solutions, Hyatt, Starwood, TIG Global (now Micros), razorfish and Travelocity, to name a few. She has a B.A. in psychology and English from University of Colorado at Boulder and an M.B.A. with an emphasis in marketing and corporate strategy from the Ross School of Business at the University of Michigan. She resides in Denver, CO.

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Kimberly Campetti, Manager, Events

Kimberly Campetti Ms. Campetti joined Phocuswright in 2004 as a database coordinator and office manager. In her current role, Kimberly has many responsibilities, including managing the development of the conference programs and coordinating the speakers at each event. Kimberly graduated with a B.A. in marketing and received her M.B.A. from Western Connecticut State University. When she's not working, Kimberly enjoys traveling. She currently lives in New York City.

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Pam Carey, Senior Marketing and Project Manager

Pam Carey Mrs. Carey keeps Phocuswright's communications with the outside world rolling. Pam's many responsibilities include website upkeep, liaising with the creative agency and advertising vendors, managing the development of marketing materials and messages, distributing information, coordinating communications so that clients keep abreast of new reports and happenings at Phocuswright and more. She does a great job in keeping the multiple tasks for each project organized and on time to better serve all client needs. Pam enjoys the opportunities to improve her skills - and learn many new ones - at Phocuswright.

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Elizabeth Cepeda, Senior Manager, Research Production and Office Operations

Elizabeth Cepeda Ms. Cepeda oversees the editing, production, and scheduling process for publications and maintains analyst relations. She has a B.A. in English and communications from Seton Hall University in New Jersey and holds an M.S. in tourism and travel management from New York University. Elizabeth lives in the New York City metro area.

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Michael Coletta, Manager, Research and Innovation

Michael Coletta Mr. Coletta has served in a variety of high-level roles over 17 years in the travel industry at startups, corporations and digital agencies. He has recently authored Phocuswright research reports such as The State of Travel Startups 2017, Global Mobile Market Sizing: Focus on U.S., APAC and Europe, and How U.S. Travelers Use Chat and Messaging.

He previously worked primarily in the startup world as an entrepreneur, investor and program manager. He also spent significant time as an analyst, group organizer and project manager, building a spectrum of expertise and a wide network of contacts.

Mike volunteers as the co-organizer of the Travel 2.0 Meetup group and as a global coordinator with Impact Travel Alliance. He was a member of Phocuswright's 2013 "Young Leaders Under 35" executive development program.

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Pete Comeau, Senior Vice President, Strategy and Operations

Pete Comeau Mr. Comeau joined the Phocuswright team in November, 2007. Pete is responsible for overall strategic leadership for Phocuswright's full suite of products and services. He oversees of all aspects of Phocuswright's commercial activities including product, sales and service, and marketing. He also plays a key role in product development and business development strategy for Phocuswright research and events globally. Mr. Comeau has worked in the travel and hospitality industry for over 20 years, most recently as a relationship manager at Orbitz Worldwide in Chicago, where he assisted in growing and managing accounts for the white label division. Prior to Orbitz, Pete was the sales manager at Moguls Mountain Travel, a ski tour wholesaler in Boulder, CO. He helped design, implement and maintain four reservation systems during his tenure and managed and mentored a team of successful sales agents. Based in the Denver, Colorado area, Pete holds an M.B.A. from Daniels College of Business and graduated magna cum laude from Bowdoin College with a degree in government and economics.

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Debbie Cortese, Manager, Events

Debbie Cortese Ms. Cortese joined Phocuswright in 2005 after tagging along as a helping hand at the 2004 conference in Hollywood. Debbie coordinates every aspect of each event sponsorship and exhibition - from concept to deliverables. Debbie works tirelessly to ensure that clients' needs are met and that their experience as a Phocuswright sponsor/exhibitor is a positive and seamless one. Prior to her current position she was a certified marketing representative for A Second Opinion in New Jersey.

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Jim Craven, Director, Business Development, PhocusWire

Jim Craven James Craven is the consummate travel industry veteran. Jim began his career in Boston as a charter tour operator with International Weekends Inc. He later became a travel agent/tour wholesaler with Great American Travel which led to seven years with Eastern Airlines in reservations, sales and, finally, advertising management at the Miami headquarters.

Jim later spent 15 years in sales management for Travel Weekly. During his tenure with the company, Jim opened the South and Central American markets as advertising director and became the associate publisher of The Official Cruise Guide.

Perhaps Jim's greatest asset is his ability to anticipate market trends. He conceived, developed and launched Travel Weekly's daily e‐newsletter in the mid‐1990's, putting the publication on the leading edge of electronic innovation. He continued to manage Travel Weekly's online presence until 2001.

Jim formed the Craven Travel Group (CTG) in 2001, serving as an expert consultant and adjunct executive for such travel industry giants as National Geographic Traveler, Travel Agent Magazine, Miles Media, the Bahamas Ministry of Tourism, and USAI TV Travel Network. Jim also assisted in the sale of TBEX from founder to current owner BlogWorld, staying on as sales director.

Through CTG, Jim joined tnooz in 2010 as sales director ‐ Americas, and help grow tnooz from a startup into an ongoing concern for seven years.

Jim has traveled through 70+ countries and 49 U.S. states.

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Coney Dongre, Research Analyst

Coney Dongre Ms. Dongre joined Phocuswright's Asia Pacific team in 2014. Coney contributes to various research projects including Asia Pacific Online Travel Overview and helps the team in data collation and management. Prior to joining Phocuswright, Coney worked as an IT consultant with Infosys Limited, where she used her analytical skills to understand the requirements for projects and lay a foundation for project development. Coney is an engineering graduate from Bhopal University and holds an M.B.A. (marketing) from Symbiosis University. Apart from work, Coney enjoys gardening and bird-watching.

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Linda Fox, Senior Europe Reporter, PhocusWire

Linda Fox Linda Fox has been writing about technology, distribution and the digital economy in the travel, tourism and hospitality industry since 1998, in roles across B2B media including senior reporter at Travolution and most recently, managing editor at tnooz.She began her career as features writer on Caterer & Hotelkeeper, before doing a stint on the news desk and then moving to Travel Trade Gazette. Linda has a degree in History and French.

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Lori Harris, Director, Events

Lori Harris Ms. Harris plays a central role in executing an unparalleled event for Phocuswright customers. Registration system coordination, customer interface, Web page development, press requests, on-site coordination and post event duties are just snapshots of Lori's responsibilities. She assists clients from the beginning of the relationship until the conclusion of the event. No stranger to the travel industry, Lori previously held a management role at Continental Airlines. She lives in Sherman, CT with her three sons.

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Pat Ingraffia, Event Associate

Pat Ingraffia Mrs. Ingraffia’s responsibilities run the gamut of all things related to the attendee experience for Phocuswright’s face-to-face events. From the registration and application systems, and pre-event customer service to onsite support, Pat is an integral part of the events team. She previously worked with the Phocuswright team as a temporary employee with the 2014 and 2015 Phocuswright Conference events and became a permanent member in 2016. Before joining Phocuswright, Pat worked for Bayer Pharmaceuticals in the patient assistant program which provides free medications to uninsured patients. She resides in Pompton Lakes, NJ with her husband and two sons.

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Deepak Jain, Manager, Data and Analytics

Deepak Jain Mr. Jain serves on Phocuswright's Asia Pacific team. His research and analytics skills make him an essential part of many research projects including Phocuswright's Emerging Online Travel Marketplace in China, Phocuswright's Social Media in Travel, Phocuswright's Indian Online Travel Overview and more. Deepak is an engineering graduate from Bhopal University and also holds post graduate diploma in advanced computing.

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Virendra Jain, Director, Business Development, Asia Pacific and Middle East, and Global ITES Lead

Virendra Jain Virendra is responsible for sales of Phocuswright's products and services in Asia Pacific and the Middle East. Prior to joining Phocuswright, Virendra served as the head, marketing and press relations for leading training institutes in India. He holds a Bachelor's degree in Computer Science from Holkar Science College (India) and an M.B.A. with dual specialization in marketing (major) and finance (minor) from DAVV University (Indore).

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Alice Jong, Research Manager

Alice Jong Alice joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.

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David Juman, Senior Director, Editorial and Research

David Juman Mr. Juman is a publishing and online content management specialist with broad experience in business writing and editing, editorial strategy and product development. In addition to having held editorial positions with Simon & Schuster and several business publishers, David was managing editor of the Official Tour Directory and has provided editorial consulting services to numerous companies in the U.S., the U.K., India and elsewhere. He writes and edits a variety of Phocuswright materials, including articles, reports, white papers, presentations, press releases and other corporate communications. David has a Bachelor's degree in psychology from Cornell University, and is currently based in New York City.

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Florence Kaci, Director, Business Development Europe and Africa, and European Market Specialist

Florence Kaci Based in London, Ms. Kaci heads research sales for Europe and Africa, spreading knowledge of the company's products and services, and creating partnerships. Florence speaks at a variety of industry events across Europe and Eastern Europe on travel distribution trends that are changing the way consumers search, shop, buy and share travel. Prior to joining Phocuswright, a position with REZSolutions - soon to become Pegasus Solutions - brought Florence from France to London. She held various hotel and distribution roles within Pegasus dealing with implementation, in-service delivery, sales, account management, increasing the Internet distribution channels portfolio and transaction volume, and connecting hotel groups in Europe with OTAs to improve partnerships. Most recently, Florence was director, sales and account management (supply and demand) for the EMEA region with Pegasus. Florence's previous experience includes Starwood in Paris, a hotel group in Mauritius and the French Tourism government office in New York City. She holds an M.B.A. in tourism (management) from the ESCAET.

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Chetan Kapoor, Research Analyst, Asia Pacific

Chetan Kapoor Mr. Kapoor joined the Phocuswright research team in February 2010 to fulfill his desire to track online travel trends firsthand. Prior to joining Phocuswright, Chetan reported on various aspects of the industry for nearly three years, including attending a number of local and international trade shows, conferences and interviewing key people of the trade, and was a journalist for Express TravelWorld, a leading Indian travel trade publication. A Bachelor of Mass Media graduate from the University of Mumbai (Bombay), Chetan enjoys jogging and has participated in the Mumbai Half Marathon since 2008. His other interests include meeting new people, discovering new cultures and cuisines, photography, reading up on social media and new technologies, treks and, of course, traveling.

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Eugene Ko, Senior Manager, Marketing and Communications

Eugene Ko Mr. Ko focuses on customer engagement through digital and brand marketing for both Phocuswright Research and Events. He creates and manages various creative web content, drives social media strategy and digital campaigns, manages press communication and other marketing and event initiatives. Eugene is also the talent behind video content and production. He has a B.S. in hospitality and tourism management from New York University, where he is an Adjunct Professor. He loves exploring the culinary options of New York City and supports Philadelphia sports teams.

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Steven Lerner, Financial and Startups Editor, PhocusWire

Steven Lerner Steven Lerner is a writer and editor with more than a decade of experience in digital journalism, print and television. He began his career covering hyperlocal news for Ocean Happening in New Jersey, before moving to New York as a writer for consumer news websites A Plus and Tech Times and then editor for Enterprise Mobility Exchange/Enterprise Digitalization, an online news source for technology leaders. Steven has a B.A. in radio/TV/film, and is an avid watcher of television and live sports.

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Rachael Kusiak, Visual Designer

Rachael Kusiak Ms. Kusiak supports the research team with production of syndicated and custom research offerings as well as assisting the team to ensure that Phocuswright’s global presentations are innovative and dynamic. She has experience working as a graphic designer at Firestone Financial, an equipment finance company located in Needham, MA. She has also worked as an in-house designer for a retail boutique. She received a B.F.A. from Umass Amherst with a concentration in printmaking and has recently relocated to New York from Boston. She enjoys running and photography.

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Bing Liu, Director, Surveys and Analytics

Bing Liu With over a decade of experience in consumer and marketing research, Mr. Liu contributes his expertise to customer engagement, segmentation and decision process analysis for Phocuswright's research publications and custom client engagements. Before joining Phocuswright, Bing worked with Gallup Inc. in Southern China as director of consulting and research analytics, helping clients develop marketing strategies and consumer insight. Prior to that role, he was with Gallup in California as senior research analyst, designing and implementing consumer studies across different industries and geographies. Bing holds a M.S. degree in survey research and methodology from University of Nebraska.

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Kevin May, Editor in Chief, PhocusWire

Kevin May Mr. May has covered technology, distribution and the digital economy in the travel, tourism and hospitality industry since 2005, in roles prior to PhocusWire as editor of both Travolution and tnooz. Kevin began his career as a reporter at the Police Gazette in London, before moving to local newspapers as deputy editor of the Essex Enquirer and then the web editor of business title, Media Week (UK). Kevin holds a degree in criminology and is also the author of a forthcoming biography about British electronic band, Depeche Mode.

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Jill Menze, News Editor, PhocusWire

Jill Menze Ms. Menze is a Brooklyn-based journalist with more than a decade of experience at national consumer and B2B outlets. After starting her career as an editor at CBS and later SiriusXM Radio, Jill transitioned to trade media to cover corporate meetings and events for BizBash magazine. She has a bachelor of journalism from the University of Missouri but holds dear her Cornhusker roots.

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Kirsten Motley, Manager, Business Development

Motley Kirsten As manager, business development, Mrs. Motley is responsible for growing Phocuswright's industry-standard research business and supporting sales of new product launches. Kirsten graduated from Colorado State University with an M.S. in tourism management in 2014. Her experience has been largely in sales, previously working as the sales account executive for iPoint Technologies, and then as the citizen outreach director for the Fund for the Public Interest. In addition to working with Phocuswright, Kirsten sits on a working board for the Northern Colorado Renewable Energy Society, responsible for business and community development. Her interests lie in both travel and tourism, especially in terms of the human and environmental correlation on the local and global levels.

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Kimberly Newbury, Vice President, Sales

Kimberly Newbury Ms. Newbury's role with Phocuswright is to develop creative integrated media programs catering to strategic client needs. She and her team work with clients to leverage the full suite of Phocuswright products and services to achieve strong results through innovative implementation. She began her career in tourism less than a decade after being inspired by the fall of the Berlin wall and the opportunities that new freedom created in Europe. For several years, she lived and worked in Prague; then London on business-to-business projects in tourism. Her primary interest was with companies committed to developing tourism in emerging Central and Eastern European economies by connecting people via conferences, trade shows and new media. Most recently, her tenure at Questex included managing a team of sales people to develop robust e-learning solutions for the retail travel agency market. She has also been heavily involved in the luxury travel market through her work with Luxury Travel Advisor Magazine and the OTA FiveStarAlliance.com. Ms. Newbury is currently based in Chicago, holds a B.A. in journalism from the University of Wisconsin-Madison and enjoys adventures large and small with her husband and two sons.

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Emma Newton, Marketing and Project Manager

Emma Newton As part of the marketing team, Ms. Newton is responsible for the Phocuswright emails, website maintenance and organizing marketing projects. She has a B.F.A. in graphic design from The College of New Jersey. Emma has previously worked as both a graphic designer and project manager at a design agency, as well as a project manager on the Marketing Solutions team at Northstar Travel Group. While originally from New Jersey, Emma now resides in Colorado where she spends much of her time outdoors hiking, trail running and snowboarding.

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Steph Novotny, Accounting Business Manager

Steph Novotny Ms. Novotny is responsible for finance and accounting functions within Phocuswright. Previously, she was the finance manager at Mount Snow. Originally from Ohio, her love of skiing brought her to Vermont. Steph holds a B.S. in criminal justice and psychology from Kent State University. Steph enjoys hiking, skiing and all things outdoors with her three dogs.

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Catherine Plummer, Vice President, Events

Cathy Plummer Mrs. Plummer joined Phocuswright in 1999 as a part-time associate in the accounting department before joining the events team full time the following year. In her current position, she directs sales and operations for all Phocuswright events. In addition to managing event production, logistics and vendor relations, she oversees event sales. Prior to joining Phocuswright, she worked in the commercial construction and restoration industry while raising a family. Cathy graduated from Upsala College with a B.A. in finance and business management.

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Maggie Rauch, Senior Director, Research and Head Analyst

Maggie Rauch Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She leads market sizing efforts for APAC and the U.S., in addition to overseeing custom projects on a wide range of topics. Maggie also contributes to conference programming, and presents Phocuswright Research at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.

A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.

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Cat Reith, Director, Custom Engagements

Cat Reith Ms. Reith joined Phocuswright in May 2010 and keeps the research team's private engagements well organized, in addition to taking great care of many clients. Her previous positions include director, sales with On Location Tours, where she managed all group and wholesale accounts for the company; and senior account manager with John Wiley and Sons, where she sold and maintained the WileyPLUS homework management program. Cat completed her undergraduate degree in communications and her M.S. in tourism and travel management at NYU. After ten years in New York City, she decided it was time to make a big change and now resides in Colorado – closer to the ski slopes.

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Mitra Sorrells, Senior Reporter, PhocusWire

Mitra Sorrells Ms. Sorrells has more than 20 years of experience as a journalist for a variety of digital, print, and broadcast outlets. Mitra began as a reporter and producer for local television stations in the Carolinas and Ohio and most recently served as technology editor and Orlando bureau chief for BizBash, a leading trade media for the event industry. She has a B.A. in journalism from the University of North Carolina at Chapel Hill (and will gladly discuss Tar Heel basketball with anyone who will listen!).

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