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Marcello Gasdia

Director, Consumer ResearchNew York, New York United States

Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.


Recent Marcello Gasdia Travel Research

Consumer Trends
August 2015
U.S. Consumer Travel Report Seventh Edition
U.S. Consumer Travel Report Seventh Edition
$1,995 USDAnalyst: Marcello Gasdia, Bing Liu, Mark Blutstein

With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are making their mark across segments and channels. This report provides insight into U.S. consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration, travel expenditure and international travel. In addition, it explores the devices, websites and online functionality that consumers rely on at each step of the travel planning and purchasing process.

Consumer Trends
August 2015
Rentals Rising: The State of Private Accommodation in U.S. Travel
Rentals Rising: The State of Private Accommodation in U.S. Travel
Subscribers OnlyAnalyst: Douglas Quinby, Marcello Gasdia

Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies such as Booking.com, the percentage of U.S. travelers who have rented a whole home or apartment has more than doubled within three years. This report tracks the rise of the U.S. private accommodations market, including: the behavior and attitudes of rental travelers versus non-renters; key differences between home rentals and hotels; and efforts to remove the remaining obstacles facing both rental travelers searching for a place to stay, and homeowners seeking to rent their homes.

Consumer Trends
August 2015
(Dis)Loyalty and the European Leisure Traveler
(Dis)Loyalty and the European Leisure Traveler
$695 USDAnalyst: Cathy Schetzina Walsh, Marcello Gasdia

Designed as a way to differentiate travel brands and build traveler allegiance, loyalty programs have become the norm for airlines and major hotel chains. However, changes in technology and consumer behavior have raised questions about the future of travel loyalty programs. This report examines travel loyalty in Europe to assess participation levels and impacts for airline, hotel and OTA loyalty programs. Key topics include the relationship between loyalty program membership and brand loyalty, and a detailed profile of the behaviors and attitudes of loyalty participants, with an emphasis on high-value elite loyalty members.

Social & Search
June 2015
Search, Shop, Buy: The New Digital Funnel
Search, Shop, Buy: The New Digital Funnel
$1,295 USDAnalyst: Cathy Schetzina Walsh, Douglas Quinby, Marcello Gasdia

Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers worldwide consume and share travel information. As travelers explore the online and mobile tools available to them, the digital funnel is evolving in every market. This report provides a detailed look at how travelers in eight key markets – Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S. – are navigating the trip life cycle. It provides a basis for understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.

Consumer Trends
April 2015
(Dis)Loyalty and the U.S. Leisure Traveler
(Dis)Loyalty and the U.S. Leisure Traveler
$695 USDAnalyst: Marcello Gasdia, Karen Burka

Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around. The travel industry is certainly no exception. But just how influential are loyalty programs among the roughly 130 million U.S. leisure travelers who will generate more than US$300 billion in leisure gross bookings in 2015? This report examines the role of loyalty in consumer leisure travel behavior and spending, specifically for airlines, hotels and online travel agencies (OTAs). It addresses loyalty program participation across key demographics, and explores how loyalty impacts travel shopping and booking.

Consumer Trends
January 2015
Traveler Technology Survey 2014
Traveler Technology Survey 2014
$995 USDAnalyst: Marcello Gasdia

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.

Consumer Trends
November 2014
European Consumer Travel Report Fifth Edition
European Consumer Travel Report Fifth Edition
$1,495 USDAnalyst: Marcello Gasdia, Cathy Schetzina Walsh

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumerconfidence has proven remarkably resilient. The vast majority of travelers in major markets continue to indulge in much-needed vacations. Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of traveler behaviors and purchase trends across three key European markets - France, Germany and the U.K. - via a range of metrics, including trip incidence, frequency and duration, travel expenditure and travel product consumption.

Consumer Trends
August 2014
European Traveler Technology Survey 2014
European Traveler Technology Survey 2014
$995 USDAnalyst: Marcello Gasdia, David Juman

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets – France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.

Consumer Trends
June 2014
Share This! Private Accommodation & the Rise of the New Gen Renter
Share This! Private Accommodation & the Rise of the New Gen Renter
$795 USDAnalyst: Douglas Quinby, Marcello Gasdia

The transformation in the alternative accommodations sector over the past decade has been nothing short of revolutionary – and has given rise to a unique breed of U.S. rental travelers. Phocuswright undertook this study to find out who these travelers are, how they travel, what they want, and how they shop and book. The analysis also examines the potential overlap between the rental and hotel markets and takes an in-depth look at emerging trends among rental travelers, including demographics, travel behavior and use of consumer technology.

Consumer Trends
May 2014
Presentation: The U.S. Leisure Traveler: A Long-Awaited Return
Presentation: The U.S. Leisure Traveler: A Long-Awaited Return
Subscribers OnlyAnalyst: Marcello Gasdia, Maggie Rauch

While the Great Recession took a toll on U.S. consumers’ travel plans from 2010-2012, a range of metrics reveal that travel has since made a significant comeback. In this May 13, 2014 webinar, Phocuswright analysts discuss the key trends that are driving the behavior of today’s travelers.

More Marcello Gasdia Travel Research