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Marcello Gasdia

Director, Consumer ResearchNew York, New York United States

Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.


Recent Marcello Gasdia Travel Research

Consumer Trends
November 2015
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Subscribers OnlyAnalyst: Marcello Gasdia, Lorraine Sileo

Download the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers at every phase.

Consumer Trends
October 2015
Australia Consumer Travel Report
Australia Consumer Travel Report
$995 USDAnalyst: Chetan Kapoor, Mark Blutstein, Marcello Gasdia

Due in part to weakening macroeconomic conditions and foreign exchange swings, travel suppliers’ operating costs have risen in Australia, making travel more expensive in general. Yet Australians have shown great resolve and have maintained their traveling ways, including overseas. This report provides a detailed look at how Australian travelers navigate the trip life cycle, revealing their preferences and behaviors regarding destination selection, shopping and booking. It also examines Australian travelers’ usage of various travel-planning devices (PCs, smartphones and tablets), and their attitudes toward key shopping and purchasing channels, including suppliers, online travel agencies and metasearch sites

Consumer Trends
October 2015
The In-Destination Experience: Shopping, Dining, Activities & Tours
The In-Destination Experience: Shopping, Dining, Activities & Tours
$995 USDAnalyst: Douglas Quinby, Alex Kremer, Marcello Gasdia

The digital discovery and delivery of tours, activities and all the things travelers do “when they get there” has been one of the most anticipated developments in online travel. While the sector has been relatively slow to evolve, technology has advanced rapidly in recent years, and startups and others in the online travel distribution ecosystem have made great strides in addressing this dynamic segment. This report explores the fundamentals of consumer behavior around tours and activities across eight major travel markets worldwide, and examines the key trends poised to redefine the in-destination traveler experience.

Technology Innovation
September 2015
European Traveler Technology Survey 2015
European Traveler Technology Survey 2015
$1,295 USDAnalyst: Mark Blutstein, Marcello Gasdia

Smartphone ownership among leisure travelers in Europe’s largest travel markets is closing in on 90%. Meanwhile, technology giants continue to press forward with mobile, and smartphones and tablets have each become crucial in how consumers search, shop and book travel online. This report helps travel companies understand the intersection between consumer technology and online travel planning in key European markets, with a focus on the devices, websites and apps that travelers use, along with key trends in social network adoption and activity.

Consumer Trends
September 2015
Brazil Consumer Travel Report
Brazil Consumer Travel Report
$995 USDAnalyst: Cathy Schetzina Walsh, Douglas Quinby, Marcello Gasdia

Get a detailed picture of how Brazilians  are planning leisure travel, from destination selection and shopping, to booking, traveling and sharing.

Consumer Trends
September 2015
From Hurt to Healed: U.S. Leisure Travelers Back at Full Strength
From Hurt to Healed: U.S. Leisure Travelers Back at Full Strength
Subscribers OnlyAnalyst: Marcello Gasdia, Maggie Rauch

View and download the presentation deck of the July 29 webinar sponsored by Sparkcentral to understand and leverage the key trends that are driving the behavior of today's travelers.

Consumer Trends
August 2015
U.S. Consumer Travel Report Seventh Edition
U.S. Consumer Travel Report Seventh Edition
$1,995 USDAnalyst: Marcello Gasdia, Bing Liu, Mark Blutstein

With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are making their mark across segments and channels. This report provides insight into U.S. consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration, travel expenditure and international travel. In addition, it explores the devices, websites and online functionality that consumers rely on at each step of the travel planning and purchasing process.

Consumer Trends
August 2015
Rentals Rising: The State of Private Accommodation in U.S. Travel
Rentals Rising: The State of Private Accommodation in U.S. Travel
$695 USDAnalyst: Douglas Quinby, Marcello Gasdia

Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies such as Booking.com, the percentage of U.S. travelers who have rented a whole home or apartment has more than doubled within three years. This report tracks the rise of the U.S. private accommodations market, including: the behavior and attitudes of rental travelers versus non-renters; key differences between home rentals and hotels; and efforts to remove the remaining obstacles facing both rental travelers searching for a place to stay, and homeowners seeking to rent their homes.

Consumer Trends
August 2015
(Dis)Loyalty and the European Leisure Traveler
(Dis)Loyalty and the European Leisure Traveler
$695 USDAnalyst: Cathy Schetzina Walsh, Marcello Gasdia

Designed as a way to differentiate travel brands and build traveler allegiance, loyalty programs have become the norm for airlines and major hotel chains. However, changes in technology and consumer behavior have raised questions about the future of travel loyalty programs. This report examines travel loyalty in Europe to assess participation levels and impacts for airline, hotel and OTA loyalty programs. Key topics include the relationship between loyalty program membership and brand loyalty, and a detailed profile of the behaviors and attitudes of loyalty participants, with an emphasis on high-value elite loyalty members.

Social & Search
June 2015
Search, Shop, Buy: The New Digital Funnel
Search, Shop, Buy: The New Digital Funnel
$1,295 USDAnalyst: Cathy Schetzina Walsh, Douglas Quinby, Marcello Gasdia

Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers worldwide consume and share travel information. As travelers explore the online and mobile tools available to them, the digital funnel is evolving in every market. This report provides a detailed look at how travelers in eight key markets – Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S. – are navigating the trip life cycle. It provides a basis for understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.

More Marcello Gasdia Travel Research