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Marcello Gasdia

Director, Consumer ResearchNew York, New York United States

Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.


Recent Marcello Gasdia Travel Research

Consumer Trends
July 2016
U.S. Consumer Travel Report Eighth Edition
U.S. Consumer Travel Report Eighth Edition
$1,495 USDAnalyst: Marcello Gasdia, Mark Blutstein, Brandie Wright

In 2015, the number of U.S. adults who traveled for leisure finally surpassed the pre-recession peak. Travelers are spending more on trips, and plan to travel longer, farther and more often in 2016. This report reveals key trends and metrics on U.S. consumer leisure travel behavior. Topics include: trip type, frequency and duration; the impact of smartphone shopping and booking; and the growing influence of alternative travel-related services such as Uber and Airbnb.

Consumer Trends
June 2016
From Sharing to Booking: Exploring the Role of UGC on Travel Shopping
From Sharing to Booking: Exploring the Role of UGC on Travel Shopping
Subscribers OnlyAnalyst: Marcello Gasdia, Cathy Schetzina Walsh, Mark Blutstein

Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC, including advertising on social platforms and what aspects of their trip travelers review.

Consumer Trends
March 2016
From Hotels to Homes: Opening the Door to the Airbnb Traveler
From Hotels to Homes: Opening the Door to the Airbnb Traveler
$795 USDAnalyst: Brandie Wright, Mark Blutstein, Marcello Gasdia

As a sharing economy pioneer, Airbnb built the business model, brand and technology that helped bring private accommodation rentals into the mainstream. It is essential for industry professionals to understand the droves of consumers that keep the wheels turning for a brand that has become one of the industry’s largest players. This report offers an unprecedented view of the Airbnb consumer – exploring who’s renting, why and how often. It also examines their experiences with hosts, satisfaction with the rental experience and much more.

Technology Innovation
March 2016
U.S. Traveler Technology Survey Sixth Edition
U.S. Traveler Technology Survey Sixth Edition
$995 USDAnalyst: Cathy Schetzina Walsh, Mark Blutstein, Marcello Gasdia

Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop shopping and buying experience to translate flawlessly to the small screen. Travel companies must be relentless in their efforts to improve the online experience on all devices. Based on a comprehensive survey of U.S traveler attitudes and behavior, this report examines the use of technology and online platforms – including mobile devices, PCs, tablets, online social networks and more – throughout the travel life cycle.

Consumer Trends
February 2016
Understanding the Leisure Travel Early Adopters Webinar
Understanding the Leisure Travel Early Adopters Webinar
Subscribers OnlyAnalyst: Marcello Gasdia, Norm Rose

Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation deck of the January 28, 2016 webinar - sponsored by Cognizant - to learn how to leverage these early technology adopters and connect with travelers at every step along the travel life cycle.

Consumer Trends
November 2015
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Subscribers OnlyAnalyst: Marcello Gasdia, Lorraine Sileo

Download the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers at every phase.

Consumer Trends
October 2015
Australia Consumer Travel Report
Australia Consumer Travel Report
$995 USDAnalyst: Chetan Kapoor, Mark Blutstein, Marcello Gasdia

Due in part to weakening macroeconomic conditions and foreign exchange swings, travel suppliers’ operating costs have risen in Australia, making travel more expensive in general. Yet Australians have shown great resolve and have maintained their traveling ways, including overseas. This report provides a detailed look at how Australian travelers navigate the trip life cycle, revealing their preferences and behaviors regarding destination selection, shopping and booking. It also examines Australian travelers’ usage of various travel-planning devices (PCs, smartphones and tablets), and their attitudes toward key shopping and purchasing channels, including suppliers, online travel agencies and metasearch sites

Consumer Trends
October 2015
The In-Destination Experience: Shopping, Dining, Activities & Tours
The In-Destination Experience: Shopping, Dining, Activities & Tours
$995 USDAnalyst: Douglas Quinby, Alex Kremer, Marcello Gasdia

The digital discovery and delivery of tours, activities and all the things travelers do “when they get there” has been one of the most anticipated developments in online travel. While the sector has been relatively slow to evolve, technology has advanced rapidly in recent years, and startups and others in the online travel distribution ecosystem have made great strides in addressing this dynamic segment. This report explores the fundamentals of consumer behavior around tours and activities across eight major travel markets worldwide, and examines the key trends poised to redefine the in-destination traveler experience.

Technology Innovation
September 2015
European Traveler Technology Survey 2015
European Traveler Technology Survey 2015
$1,295 USDAnalyst: Mark Blutstein, Marcello Gasdia

Smartphone ownership among leisure travelers in Europe’s largest travel markets is closing in on 90%. Meanwhile, technology giants continue to press forward with mobile, and smartphones and tablets have each become crucial in how consumers search, shop and book travel online. This report helps travel companies understand the intersection between consumer technology and online travel planning in key European markets, with a focus on the devices, websites and apps that travelers use, along with key trends in social network adoption and activity.

Consumer Trends
September 2015
Brazil Consumer Travel Report
Brazil Consumer Travel Report
$995 USDAnalyst: Cathy Schetzina Walsh, Douglas Quinby, Marcello Gasdia

Get a detailed picture of how Brazilians  are planning leisure travel, from destination selection and shopping, to booking, traveling and sharing.

More Marcello Gasdia Travel Research