U.S. Traveler Technology Survey Sixth Edition

U.S. Traveler Technology Survey Sixth Edition Published March 2016 Analysts: Mark Blutstein, Cathy Walsh, Marcello Gasdia


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Now that the mobile era has arrived and the dust has settled, expectations of mobile devices have risen higher than ever before. Consumers expect all the bells and whistles of the desktop shopping and buying experience to translate flawlessly to the small screen. And with travelers' enormous appetite for technology, travel companies must be relentless in their efforts to improve the online shopping, booking and in-destination experience.

Phocuswright's U.S. Traveler Technology Survey Sixth Edition provides travel companies and marketers with a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the U.S. consumer leisure travel planning process. The research provides insight into multi-device travel planning and provides an in-depth look at how U.S. travelers use social platforms and mobile devices before, during and after their trips.  

Research highlights include:

  • Analysis of U.S. online travelers' ownership and adoption of mobile phones, smartphones and web-enabled devices, including PCs, tablets and more
  • Detailed examinations of U.S. travelers' mobile Internet usage, highlighting travel-related mobile activities such as pre-trip research and shopping, mobile bookings and a range of in-travel mobile activities (navigation/mapping, flight check-in and social network trip updates)
  • Discussion of social network participation among online travelers, including what networks they use, how often they connect and travel-related activity

Purchase Phocuswright's U.S. Traveler Technology Survey Sixth Edition to effectively navigate the rapid changes in traveler technology and behavior.