$1,095 USDAnalyst: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie Rauch
Long described as “alternative” lodging, the private
accommodation segment is now mainstream. Services such as Airbnb, HomeAway and
VRBO have transformed the marketplace; in 2015 nearly one in three U.S.
travelers used private accommodation, and in 2016 private accommodation was
projected to climb 11%, nearly twice as fast as the U.S. travel market. Based
on surveys and interviews conducted with rental travelers, hosts and
homeowners, property managers and executives in the vacation rental and private
accommodation space, this report presents a detailed look at how this dynamic
segment has evolved and where it is headed in the years to come.