Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
From Hotels to Homes: Opening the Door to the Airbnb Traveler
Category: Consumer Trends Published: March 2016 Analysts: Brandie Wright, Marcello Gasdia, Mark Blutstein US $795As a sharing economy pioneer, Airbnb built the business model, brand and technology that helped bring private accommodation rentals into the mainstream. It is essential for industry professionals to...
U.S. Traveler Technology Survey Sixth Edition
Category: Technology Innovation Published: March 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy Walsh US $995Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop...
Understanding the Leisure Travel Early Adopters Webinar
Category: Published: February 2016 Analysts: Marcello GasdiaWhether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...
Understanding the Leisure Travel Early Adopters Webinar
Category: Consumer Trends Published: February 2016 Analysts: Marcello Gasdia, Norm RoseWhether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Category: Consumer Trends Published: November 2015 Analysts: Marcello Gasdia, Lorraine SileoDownload the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers...