From Sharing to Booking: Exploring the Role of UGC on Travel Shopping

From Sharing to Booking: Exploring the Role of UGC on Travel Shopping Published June 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy Walsh

 

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Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC, including advertising on social platforms and what aspects of their trip travelers review

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