Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Early adopters often represent a travel company's best customers and exhibit early behavior which, in time, will likely become mainstream.
On Thursday, January 28, 2016, Phocuswright's senior technology and corporate market analyst, Norm Rose, and Micah Friedman, senior director and consulting leader, travel and hospitality practice, Cognizant, explored early adopter segments that embrace emerging technology and services across the entire travel life cycle. Moderated by Marcello Gasdia this 20-minute presentation includes 15 minutes of Q&A.
Webinar topics include:
- Trends in U.S. consumer leisure booking behavior and experiences
- Sevices and channels used from travel discovery to shopping, booking and throughout the actual travel experience
- The impact of new technology on consumer buying patterns
Download today to leverage these early adopters and connect with travelers at every step along the travel life cycle.