Research UpdateAnalyst: Lorraine Sileo
A flurry of activity is reshaping the travel landscape one online travel agency (OTA) at a time. The long predicted "age of consolidation" is finally upon us. More and more local and regional players are dropping out, succumbing to the pressures of competing in a tech-charged global environment. The lucky ones are gobbled up, merged and reinvented as something new. Meanwhile, the top companies are further staking their claim in the US$170 billion global OTA marketplace, making it almost impossible for smaller, local players to survive. That is, unless you are a European OTA.