The Latest Updates in Travel Industry Research

Phocuswright News

Recent Phocuswright News

June 2015Phocuswright and PATA Announce Partnership at PATA Technology Forum
Phocuswright and PATA Announce Partnership at PATA Technology Forum
Research Update

Travel industry research authority Phocuswright and the Pacific Asia Travel Association (PATA) today announced a joint partnership giving PATA Technology Forum attendees access to unique Phocuswright content and research. The PATA Technology Forum takes place at PATA Travel Mart 2015, in Bengaluru, India, on September 6, 2015.

June 2015How Mobile Is Changing Desktop Search-Shop-Buy
How Mobile Is Changing Desktop Search-Shop-Buy
Research UpdateAnalyst: Douglas Quinby

Most of the travel industry is fixated on mobile – with good reason – but the biggest single booking method is still desktop. Mobile – smartphones and tablets, apps and the mobile web – barely broke into double digits as a share of total online travel gross bookings in the U.S. in 2014. Just one in four online travelers booked any travel on their smartphone in 2014. By comparison, four in five travelers booked via desktop.

June 2015Top Five Trends in Mobile Booking
Top Five Trends in Mobile Booking
Research UpdateAnalyst: Cathy Schetzina Walsh

By 2020, worldwide smartphone subscriptions are projected to top 6.1 billion. Consumers are now experts at navigating apps and mobile sites, and using their mobile devices with almost the same ease as using their desktops. Now that travel companies are catching up, with multiple apps and iterations under their belts, it's time for them to move beyond the basics.

June 2015Over Half of Indian Holiday Travelers Search and Shop Online
Over Half of Indian Holiday Travelers Search and Shop Online
Research UpdateAnalyst: Chetan Kapoor

Digital sources play a key role in planning Indians' most significant leisure trip (the trip with the most money spent and the longest duration). According to a new Phocuswright report, holiday travelers rely on a range of information sources, but websites via computer were the most common, with 54% of travelers going online to search and shop for travel components.

June 2015Phocuswright's Top Six Technology Trends for 2015
Phocuswright's Top Six Technology Trends for 2015
Research UpdateAnalyst: Bob Offutt

Phocuswright announced its six technology trends of the year in the recent Innovation Edition publication, Travel Innovation and Technology Trends 2015.

Travel sales, which totaled US$1.3 trillion in 2014, are expected to rise 6% in 2015, and competition will be intense. This year's Travel Innovation and Technology Trends pinpoints the biggest trends that businesses need to consider before making their next technology investments.

May 2015Ground Transportation Captures Record Share of Travel Startup Funding
Ground Transportation Captures Record Share of Travel Startup Funding
Research UpdateAnalyst: Cathy Schetzina Walsh

Investors have poured more than US$12 billion into travel startups founded over the past decade – and more than half of that funding was raised in 2014 alone. According to Phocuswright's Travel Innovation: The State of Startups 2005-2014, which tracks nearly 1,000 travel companies launched worldwide from 2005-2014, massive bets on ground transportation and private accommodation innovators drove a record $6.4 billion in travel startup investment in 2014.

May 2015Driving Hotel Loyalty: Enormous Room for Growth
Driving Hotel Loyalty: Enormous Room for Growth
Research UpdateAnalyst: Marcello Gasdia

Airline loyalty participation is soaring in the U.S. Throughout 2014, nearly 85 million U.S. adults took a flight for a leisure trip. Of those leisure flyers, just about eight in 10 are members of at least one airline loyalty program. But while airlines have been extremely successful in driving loyalty participation among flyers – hotels are having a bit more trouble convincing their guests of the value of signing up.

May 2015Triptease Wins the European Travel Innovator of the Year Award
Triptease Wins the European Travel Innovator of the Year Award
Research Update

Travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit Europe, held on May 13, the first day of Phocuswright Europe currently underway in Dublin, Ireland. This year, the second European summit, 13 innovators were selected to demonstrate applications, technologies and solutions that will transform travel planning, purchasing and sharing. The winners represent the best of this elite group.

Read More News