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Recent Phocuswright News

May 2015Driving Hotel Loyalty: Enormous Room for Growth
Driving Hotel Loyalty: Enormous Room for Growth
Research UpdateAnalyst: Marcello Gasdia

Airline loyalty participation is soaring in the U.S. Throughout 2014, nearly 85 million U.S. adults took a flight for a leisure trip. Of those leisure flyers, just about eight in 10 are members of at least one airline loyalty program. But while airlines have been extremely successful in driving loyalty participation among flyers – hotels are having a bit more trouble convincing their guests of the value of signing up.

May 2015Triptease Wins the European Travel Innovator of the Year Award
Triptease Wins the European Travel Innovator of the Year Award
Research Update

Travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit Europe, held on May 13, the first day of Phocuswright Europe currently underway in Dublin, Ireland. This year, the second European summit, 13 innovators were selected to demonstrate applications, technologies and solutions that will transform travel planning, purchasing and sharing. The winners represent the best of this elite group.

April 2015Hotels, Private Rentals & the Battle for Europe's Millennial Travelers
Hotels, Private Rentals & the Battle for Europe's Millennial Travelers
Research UpdateAnalyst: Douglas Quinby

Vacation rentals and holiday homes have long been a substantial alternative to hotels for European travelers. The market for private accommodation in Europe is significantly larger than in the U.S., and the direct competitive threat for hotels has generally varied depending upon the destination where hotels and alternative lodging compete for travelers.

April 2015Can European OTAs Survive the Big Squeeze?
Can European OTAs Survive the Big Squeeze?
Research UpdateAnalyst: Lorraine Sileo

A flurry of activity is reshaping the travel landscape one online travel agency (OTA) at a time. The long predicted "age of consolidation" is finally upon us. More and more local and regional players are dropping out, succumbing to the pressures of competing in a tech-charged global environment. The lucky ones are gobbled up, merged and reinvented as something new. Meanwhile, the top companies are further staking their claim in the US$170 billion global OTA marketplace, making it almost impossible for smaller, local players to survive. That is, unless you are a European OTA.

March 2015Book This! Offline Channels Still Prevalent in Europe's Private Accommodations
Book This! Offline Channels Still Prevalent in Europe's Private Accommodations
Research UpdateAnalyst: Douglas Quinby

Despite all of the attention to the digital transformation of travel's private accommodation marketplace, rental travelers still predominantly book and pay for their rental through offline means. According to a recent Phocuswright publication, working directly with the individual property owner is still the most common booking method.

March 2015Expedia Gains with Decolar Partnership in OTA Chess Match
Expedia Gains with Decolar Partnership in OTA Chess Match
Research UpdateAnalyst: Luke Bujarski

Expedia’s new partnership with Decolar was a smart strategic move for the online travel giant, as the scramble for emerging travel markets among global OTAs intensifies. The investment was just US$10 million shy of what Expedia paid to acquire Travelocity, but the payout will likely yield bigger profits for the group. The minority stake purchase (under 20% ownership) ultimately secured Expedia’s existing relationship with Latin America’s largest OTA in terms of gross bookings.

March 2015Travel Innovation Summit 2014 Recap
Travel Innovation Summit 2014 Recap
Research UpdateAnalyst: Caryn Smith

The US$1.2 trillion global travel industry is accustomed to innovation. Phocuswright's Travel Innovation Summit 2014 Recap: What's Hot, What's Not and What to Expect in 2015 summarizes audience response to the 32 Travel Innovation Summit (TIS) innovators that promoted their businesses at the November 2014 Phocuswright Conference in Los Angeles, CA, and considers them relative to past industry innovation and potential future innovation.

February 2015Still Room to Grow in Brazil, Despite Economic Headwinds
Still Room to Grow in Brazil, Despite Economic Headwinds
Research UpdateAnalyst: Luke Bujarski

Brazil presents significant opportunity for companies willing and able to overcome the challenges of the country's increasingly competitive online travel market, according to a new Phocuswright report. Although economic conditions have recently deteriorated, online travel penetration is still quite low, giving suppliers and online travel agencies (OTAs) room to grow their digital footprint, both on the leisure and business travel side.

February 2015Book This! Europe's Private Accommodations Present A Big Opportunity
Book This! Europe's Private Accommodations Present A Big Opportunity
Research UpdateAnalyst: Douglas Quinby

The private accommodation market in Europe is significantly larger than in the U.S. According to a new Phocuswright publication, more than twice as many British, French and German travelers – as a percentage of the respective traveler populations – have stayed in private accommodations over the past year. France, Germany and the U.K. alone are home to some 33 million rental travelers versus just 22 million U.S. travelers.

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