Mobile-first bodes well for supplier-direct in LATAM

Latin America is a markedly mobile-first region, with mobile penetration forecast to reach 74% by 2025. Smartphones are the primary, and frequently only device for internet access for many travelers. In Brazil, for instance, smartphone adoption is estimated to rise to 88% by 2025, the highest adoption rate among the five core country markets included in this report.

Brazil and Mexico combined are expected to account for half of all Latin American mobile subscribers. As a result, overall mobile penetration of supplier-direct online travel bookings is predicted to nearly double from 2022 to 2026 (see figure below). At the same time, mobile revenue is projected to skyrocket. Latin America's airlines accounted for two thirds of all mobile gross bookings in 2022, although the car rental segment enjoyed the highest mobile penetration rate among travel suppliers.

(Click image to view a larger version.)

This report provides an overview of the Latin America travel market, including key developments, market characteristics, distribution trends and major players in each segment. It also focuses on five key country markets in the region - Mexico, Brazil, Colombia, Chile and Argentina - and includes market sizing and projections through 2026.

Research is our priority. Our Open Access research subscription puts the world’s most comprehensive library of travel research and data visualization at your fingertips.

Clients have relied on Phocuswright's deep industry knowledge for over 25 years to power great decisions, help justify a pitch, build a strategic plan and elevate any presentation through trusted research and data. When companies and executives reference Phocuswright, they gain the trust of an industry keen on data, trends and analytics.

For further intelligence for you and your entire company, subscribe to Phocuswright Open Access.