$295 USDAnalyst: Douglas Quinby, Cathy Walsh, Deepak Jain
While hotel shopping via desktop on online travel agencies
(OTAs) has recently fallen, coinciding with the launch of several major hotels’
direct-booking marketing campaigns, OTAs have seen significant mobile
visitation and hotel booking volume growth overall, as conversion has risen.
This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online
accommodation marketplace, with a focus on traffic and conversion for major
OTAs. Data includes monthly unique visitors, conversion and referrals for both
desktop and mobile websites.