Travel Industry Resources

Delve into travel industry research with our free content

April 2016Digital Travel in Asia Pacific 2016: Beyond Potential
Digital Travel in Asia Pacific 2016: Beyond Potential
Free DownloadAnalyst: Douglas Quinby

After more than 20 years since launching The Phocuswright Conference – the largest gathering of senior executives in digital and travel from around the world – Phocuswright is kicking off its inaugural India conference 21 - 22 April 2016, to delve into the key trends transforming travel across Asia Pacific.

March 2016How the Sharing Economy is Transforming Travel
How the Sharing Economy is Transforming Travel
Free Download

This February 23, 2016 AIG webinar - supported by Phocuswright Research - explores the burgeoning "sharing economy" and its impact on business and leisure travel.

February 2016Understanding the Early Adopters of Leisure Travel
Understanding the Early Adopters of Leisure Travel
Free DownloadAnalyst: Norm Rose

Download the presentation deck and audio recording of the January 28, 2016 webinar - sponsored by Cognizant - to explore early adopter segments that embrace emerging technology and services across the entire travel life cycle.

January 2016Identifying Early Adopters for Emerging Digital Travel Services
Identifying Early Adopters for Emerging Digital Travel Services
Free Download

Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Early adopters often represent a travel company’s best customers and exhibit early behavior which, in time, will likely become mainstream.

August 2015U.S. Online Travel Traffic Report 2013-2014: Executive Summary
U.S. Online Travel Traffic Report 2013-2014: Executive Summary
Free DownloadAnalyst: Douglas Quinby

Phocuswright partnered with Millward Brown Digital (formerly known as Compete) to conduct a comprehensive analysis of online travel traffic trends in the U.S. This white paper explores the report's highlights.

August 2015The Global State of Shared Space
The Global State of Shared Space
Free DownloadAnalyst: Douglas Quinby

This 25-page report, sponsored by Homestay.com, delves into the understudied subset of private accommodation, shared space accommodation. It is based on a global consumer survey of more than 8,000 travelers across eight major travel markets and a series of interviews with select companies involved in shared space accommodation, online travel distribution and related industry sectors such as educational and affinity travel.

July 2015U.S. Online Travel Traffic Trends
U.S. Online Travel Traffic Trends
Free DownloadAnalyst: Douglas Quinby

Download the presentation deck and audio recording of the July 9 webinar held in partnership with Millward Brown Digital to explore key traffic trends across OTAs, airlines, hotels, car rental, metasearch, and alternative accommodation.

June 2015Travel Innovation and Technology Trends 2015
Travel Innovation and Technology Trends 2015
Free DownloadAnalyst: Colie Hoffman, Bob Offutt

Technology has so evolved that we can now use it to observe our own technology-related behavior. In real time, we can see how technology changes our lives, how we interact with it, and how it enables new business opportunities. As the gap between ourselves and our devices shrinks, connectivity and interoperability become more essential to our daily lives – and to commercial progress. For travel companies, competition has grown extremely intense, pushing sales to an all-time high in 2014. Before travel executives select tech investments for 2015 and beyond, they need to consider six major industry trends. All six share the same two focal points: the customer and the trip experience.

This free publication is sponsored by Sonata Software.

June 2015Customer Experience Management at the Speed of Data
Customer Experience Management at the Speed of Data
Free DownloadAnalyst: Gabriele Piccoli

Customer experience management (CEM) is about ensuring that guests receive consistently outstanding service no matter when and how they interact with the firm. With organizations now analyzing large volumes of data using a wide range of tools and technology, the frontier of CEM is rapidly advancing. This Phocuswright white paper, sponsored by Sparkcentral, focuses on how hospitality companies can use the ever-increasing amount of available digital data to create a CEM strategy that anticipates guest behavior and responds to guest needs.

June 2015Managing Global Social Intelligence
Managing Global Social Intelligence
Free DownloadAnalyst: Norm Rose

Download the recording and deck of the June 4, 2015 webinar sponsored by SDL to understand and leverage the latest research on social media use for consumer leisure travel.

February 2015The Year Ahead in Digital Travel
The Year Ahead in Digital Travel
Free DownloadAnalyst: Douglas Quinby, Lorraine Sileo, Luke Bujarski, Marcello Gasdia, Charuta Fadnis

Gain a comprehensive view of the coming trends and themes in the global travel market with the presentation deck and audio recording of the February 3, 2015 webinar.

January 2015Spain's Rising Class of Tech-Savvy Hotel Chains
Spain's Rising Class of Tech-Savvy Hotel Chains
Free DownloadAnalyst: Luke Bujarski

An executive summary of Phocuswright's presentation on January 28, 2015 at the FiturTech event in Madrid, Spain. Phocuswright's research explores the trends in distribution, marketing and the use of technology practiced by the rising class of young and digitally oriented segment of hotel chains in Spain.

December 2014Social Travel: Managing, Monitoring and Measuring
Social Travel: Managing, Monitoring and Measuring
Free DownloadAnalyst: Cathy Schetzina Walsh, Maggie Rauch

Download the recording and deck of the December 4, 2014 webinar to understand and leverage the latest research on how travel companies are executing their social media strategies.

November 2014Tech Adoption and European Leisure Travelers
Tech Adoption and European Leisure Travelers
Free DownloadAnalyst: David Juman, Marcello Gasdia

Phocuswright and World Travel Market have partnered to deliver this white paper on European travelers' technology trends.

November 2014Online Travel Agencies: More Than a Distribution Channel
Online Travel Agencies: More Than a Distribution Channel
Free DownloadAnalyst: Lorraine Sileo

This research made possible by Expedia Lodging Partner Services.

The purpose of this white paper is to explain the role of OTAs in the travel landscape as a significant and effective marketing and distribution channel.