Travel Industry Resources

Delve into travel industry research with our free content

August 2016Channel Surfing: Where Consumers Shop for Travel Online
Channel Surfing: Where Consumers Shop for Travel Online
Free Download

This white paper – sponsored by Expedia – examines how leisure travelers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking.

August 2016Travel Innovation and Technology Trends 2016
Travel Innovation and Technology Trends 2016
Free DownloadAnalyst: Bob Offutt

Each year, Phocuswright publishes its pick of the top business and technology trends that will affect the future of travel distribution. This edition – supported by Hewlett Packard Enterprise – outlines the game-changing and gaining momentum/pivoting trends of 2016.

Mobile
July 2016
Mobile's Breaking Points: Are Smartphones Ready for Center Stage in Travel Planning?
Mobile's Breaking Points: Are Smartphones Ready for Center Stage in Travel Planning?
Free DownloadAnalyst: Douglas Quinby, Lorraine Sileo

Download the presentation deck and audio recording of the July 28, 2016 webinar - in partnership with Google - to explore the travel purchase process through the lens of mobile. Recent research shows that annual getaways are often the biggest discretionary purchase travelers make all year. Is mobile ready for that kind of responsibility?

July 2016Fraud and the U.S. Travel Agency Marketplace
Fraud and the U.S. Travel Agency Marketplace
Free DownloadAnalyst: Mary Pat Sullivan, Maggie Rauch

Download the presentation deck and audio recording of the July 14, 2016 webinar - in partnership with IATA and sponsored by Amadeus and CyberSource - to explore the impact of fraud on today's agency landscape, including the fraud rate of travel bookings and the revenue impact on agencies.

July 2016Hostels Reimagined: Key Trends Shaping the Global Hostel Marketplace
Hostels Reimagined: Key Trends Shaping the Global Hostel Marketplace
Free DownloadAnalyst: Douglas Quinby

Download the presentation deck and audio recording of the June 30, 2016 webinar - in partnership with Hostelworld Group and Hostelling International - to explore the five trends that are driving transformation across the global hostel marketplace, including an in-depth discussion with three leaders in the hotel industry.

June 2016When They Get There and Why They Go
When They Get There and Why They Go
Free DownloadAnalyst: Douglas Quinby

With the rise of mobile changing the way travelers discover, book and experience travel activities, the in-destination events, attractions and activities marketplace is undergoing extraordinary change. Understanding the key issues and trends transforming this sector will be incredibly valuable.

June 2016The Rise of Messaging for Travel and Hospitality
The Rise of Messaging for Travel and Hospitality
Free DownloadAnalyst: Douglas Quinby

Download the presentation deck and audio recording of the June 23, 2016 webinar - sponsored by OpenMarket Inc. - to understand how to leverage messaging to connect with travelers and heighten their in-destination experience.

May 2016China Unbounded: The Rapid Rise of China’s Outbound Millions
China Unbounded: The Rapid Rise of China’s Outbound Millions
Free DownloadAnalyst: Maggie Rauch

Download the presentation deck and audio recording of the May 23, 2016 webinar - sponsored by InterGlobe Technologies - to understand how to influence the exploding influx of Chinese travelers into destinations globally.

May 2016Can Travel Be Sold as a Subscription?
Can Travel Be Sold as a Subscription?
Free DownloadAnalyst: Douglas Quinby

Within the last few years, more new entrants in travel are looking at ways to offer consumer travel services through a recurring subscription fee. These include personalized travel planning and booking services, as well as actual subscriptions to travel products. This Analysis provides a snapshot of the role of subscription models in travel, the key ingredients required for travel subscriptions, and a review of new entrants offering subscription-based services.

April 2016Digital Travel in Asia Pacific 2016: Beyond Potential
Digital Travel in Asia Pacific 2016: Beyond Potential
Free DownloadAnalyst: Douglas Quinby

After more than 20 years since launching The Phocuswright Conference – the largest gathering of senior executives in digital and travel from around the world – Phocuswright is kicking off its inaugural India conference 21 - 22 April 2016, to delve into the key trends transforming travel across Asia Pacific.

March 2016How the Sharing Economy is Transforming Travel
How the Sharing Economy is Transforming Travel
Free Download

This February 23, 2016 AIG webinar - supported by Phocuswright Research - explores the burgeoning "sharing economy" and its impact on business and leisure travel.

February 2016Understanding the Early Adopters of Leisure Travel
Understanding the Early Adopters of Leisure Travel
Free DownloadAnalyst: Norm Rose

Download the presentation deck and audio recording of the January 28, 2016 webinar - sponsored by Cognizant - to explore early adopter segments that embrace emerging technology and services across the entire travel life cycle.

January 2016Identifying Early Adopters for Emerging Digital Travel Services
Identifying Early Adopters for Emerging Digital Travel Services
Free Download

Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Early adopters often represent a travel company’s best customers and exhibit early behavior which, in time, will likely become mainstream.

August 2015U.S. Online Travel Traffic Report 2013-2014: Executive Summary
U.S. Online Travel Traffic Report 2013-2014: Executive Summary
Free DownloadAnalyst: Douglas Quinby

Phocuswright partnered with Millward Brown Digital (formerly known as Compete) to conduct a comprehensive analysis of online travel traffic trends in the U.S. This white paper explores the report's highlights.

August 2015The Global State of Shared Space
The Global State of Shared Space
Free DownloadAnalyst: Douglas Quinby

This 25-page report, sponsored by Homestay.com, delves into the understudied subset of private accommodation, shared space accommodation. It is based on a global consumer survey of more than 8,000 travelers across eight major travel markets and a series of interviews with select companies involved in shared space accommodation, online travel distribution and related industry sectors such as educational and affinity travel.

July 2015U.S. Online Travel Traffic Trends
U.S. Online Travel Traffic Trends
Free DownloadAnalyst: Douglas Quinby

Download the presentation deck and audio recording of the July 9 webinar held in partnership with Millward Brown Digital to explore key traffic trends across OTAs, airlines, hotels, car rental, metasearch, and alternative accommodation.

June 2015Travel Innovation and Technology Trends 2015
Travel Innovation and Technology Trends 2015
Free DownloadAnalyst: Colie Hoffman, Bob Offutt

Technology has so evolved that we can now use it to observe our own technology-related behavior. In real time, we can see how technology changes our lives, how we interact with it, and how it enables new business opportunities. As the gap between ourselves and our devices shrinks, connectivity and interoperability become more essential to our daily lives – and to commercial progress. For travel companies, competition has grown extremely intense, pushing sales to an all-time high in 2014. Before travel executives select tech investments for 2015 and beyond, they need to consider six major industry trends. All six share the same two focal points: the customer and the trip experience.

This free publication is sponsored by Sonata Software.

June 2015Customer Experience Management at the Speed of Data
Customer Experience Management at the Speed of Data
Free DownloadAnalyst: Gabriele Piccoli

Customer experience management (CEM) is about ensuring that guests receive consistently outstanding service no matter when and how they interact with the firm. With organizations now analyzing large volumes of data using a wide range of tools and technology, the frontier of CEM is rapidly advancing. This Phocuswright white paper, sponsored by Sparkcentral, focuses on how hospitality companies can use the ever-increasing amount of available digital data to create a CEM strategy that anticipates guest behavior and responds to guest needs.

June 2015Managing Global Social Intelligence
Managing Global Social Intelligence
Free DownloadAnalyst: Norm Rose

Download the recording and deck of the June 4, 2015 webinar sponsored by SDL to understand and leverage the latest research on social media use for consumer leisure travel.

February 2015The Year Ahead in Digital Travel
The Year Ahead in Digital Travel
Free DownloadAnalyst: Douglas Quinby, Lorraine Sileo, Luke Bujarski, Marcello Gasdia, Charuta Fadnis

Gain a comprehensive view of the coming trends and themes in the global travel market with the presentation deck and audio recording of the February 3, 2015 webinar.