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Travel Industry Resources

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June 2015Travel Innovation and Technology Trends 2015
Travel Innovation and Technology Trends 2015
Free DownloadAnalyst: Colie Hoffman, Bob Offutt

Technology has so evolved that we can now use it to observe our own technology-related behavior. In real time, we can see how technology changes our lives, how we interact with it, and how it enables new business opportunities. As the gap between ourselves and our devices shrinks, connectivity and interoperability become more essential to our daily lives – and to commercial progress. For travel companies, competition has grown extremely intense, pushing sales to an all-time high in 2014. Before travel executives select tech investments for 2015 and beyond, they need to consider six major industry trends. All six share the same two focal points: the customer and the trip experience.

This free publication is sponsored by Sonata Software.

June 2015Customer Experience Management at the Speed of Data
Customer Experience Management at the Speed of Data
Free DownloadAnalyst: Gabriele Piccoli

Customer experience management (CEM) is about ensuring that guests receive consistently outstanding service no matter when and how they interact with the firm. With organizations now analyzing large volumes of data using a wide range of tools and technology, the frontier of CEM is rapidly advancing. This Phocuswright white paper, sponsored by Sparkcentral, focuses on how hospitality companies can use the ever-increasing amount of available digital data to create a CEM strategy that anticipates guest behavior and responds to guest needs.

June 2015Managing Global Social Intelligence
Managing Global Social Intelligence
Free DownloadAnalyst: Norm Rose

Download the recording and deck of the June 4, 2015 webinar sponsored by SDL to understand and leverage the latest research on social media use for consumer leisure travel.

February 2015The Year Ahead in Digital Travel
The Year Ahead in Digital Travel
Free DownloadAnalyst: Douglas Quinby, Lorraine Sileo, Luke Bujarski, Marcello Gasdia, Charuta Fadnis

Gain a comprehensive view of the coming trends and themes in the global travel market with the presentation deck and audio recording of the February 3, 2015 webinar.

January 2015Spain's Rising Class of Tech-Savvy Hotel Chains
Spain's Rising Class of Tech-Savvy Hotel Chains
Free DownloadAnalyst: Luke Bujarski

An executive summary of Phocuswright's presentation on January 28, 2015 at the FiturTech event in Madrid, Spain. Phocuswright's research explores the trends in distribution, marketing and the use of technology practiced by the rising class of young and digitally oriented segment of hotel chains in Spain.

December 2014Social Travel: Managing, Monitoring and Measuring
Social Travel: Managing, Monitoring and Measuring
Free DownloadAnalyst: Cathy Schetzina Walsh, Maggie Rauch

Download the recording and deck of the December 4, 2014 webinar to understand and leverage the latest research on how travel companies are executing their social media strategies.

November 2014Tech Adoption and European Leisure Travelers
Tech Adoption and European Leisure Travelers
Free DownloadAnalyst: David Juman, Marcello Gasdia

Phocuswright and World Travel Market have partnered to deliver this white paper on European travelers' technology trends.

November 2014Online Travel Agencies: More Than a Distribution Channel
Online Travel Agencies: More Than a Distribution Channel
Free DownloadAnalyst: Lorraine Sileo

This research made possible by Expedia Lodging Partner Services.

The purpose of this white paper is to explain the role of OTAs in the travel landscape as a significant and effective marketing and distribution channel.

October 2014The U.S. Millennial Traveler: Leading a Travel Revolution
The U.S. Millennial Traveler: Leading a Travel Revolution
Free DownloadAnalyst: Lorraine Sileo, Marcello Gasdia

Download the recording and deck of the October 21, 2014 webinar to understand and leverage the key trends that are driving the behavior of today's millennial travelers.

October 2014Digital Data-Driven Advertising for the Travel Industry
Digital Data-Driven Advertising for the Travel Industry
Free DownloadAnalyst: Lorraine Sileo

A White Paper Sponsored by Neustar Inc.

As digital advertising continues to grow, advertisers will have unprecedented access to new advertising opportunities. Unlike traditional digital advertising, data-driven advertising relies on robust technologies that utilize consumer data to identify and deliver ad impressions to targeted users at an appropriate circumstance.

October 2014Touch and Go: Travel Planning Across Channels
Touch and Go: Travel Planning Across Channels
Free DownloadAnalyst: Marcello Gasdia

A White Paper Sponsored by Webtrends

The competition to attract and retain travel customers online has grown especially fierce. To distinguish themselves from the pack, travel companies must understand and leverage the nuances of how customers engage with their brands – across all channels and platforms.

August 2014Increasing Travel & Tourism Revenue with Accelerated Website and Application Performance
Increasing Travel & Tourism Revenue with Accelerated Website and Application Performance
Free DownloadAnalyst: Norm Rose

An Industry White Paper Authored by CDNetworks

The pressure and competition is enormous for travel and tourism businesses to convert Internet shoppers to actual bookings. As a result, travel and tourism organizations must optimize both the content and performance of their websites to maintain a competitive advantage. Download this whitepaper to explore current challenges impacting global travel website performance, and best practices for delivering dynamic content fast and reliably around the world to an international audience.

March 2014European Corporate Travel: Trends to Watch
European Corporate Travel: Trends to Watch
Free DownloadAnalyst: Norm Rose

Sponsored By
Sabre Travel Network

Download the recording and deck of the February 25, 2014 webinar to learn how the recovering economy, advances in travel technology and other key market dynamics are transforming the European travel marketplace.

February 2014API Management: The Key to Improving The Consumer Travel Experience
API Management: The Key to Improving The Consumer Travel Experience
Free DownloadAnalyst: Norm Rose

Presented By
Mashery Inc.
Featuring
Norm Rose, Senior Technology Analyst, Phocuswright Inc.

Download the presentation deck of the February 20, 2014 webinar, to gain insight on how travel suppliers and intermediaries can improve industry data flow and customer satisfaction by adopting API management.

February 2014Leisure Travel Planning in the Post-PC Era
Leisure Travel Planning in the Post-PC Era
Free DownloadAnalyst: Marcello Gasdia

Presentation deck and recording of the January 30, 2014 webinar. Sponsored by ExactTarget


Explore data and insights on how consumers are using technology to search, shop and buy leisure travel.

December 2013Being Competitive in a World of Dynamic Pricing
Being Competitive in a World of Dynamic Pricing
Free DownloadAnalyst: Norm Rose

Presentation deck and recording of the December 11, 2013 webinar. Sponsored by RateGain


Delve into data and insights on the role price plays in the search, shop, buy process.

October 2013Travel Tech Trends 2013
Travel Tech Trends 2013
Free DownloadAnalyst: Bob Offutt

The past few years have been tumultuous for the European travel marketplace. Yet despite a lingering debt crisis and continued uncertainty in markets such as Spain, Italy and Greece, the region's travel industry is beginning to show signs of life.

October 2013Unsettled: Cost and Complexity in Travel Payments
Unsettled: Cost and Complexity in Travel Payments
Free DownloadAnalyst: Douglas Quinby

Presentation deck and recording of the October 24, 2013 webinar. Sponsored by Elavon

This special live event delivers new data and insights on the key dynamics shaping travel payments, as well as the payment-related costs and opportunities faced by companies of various types and sizes.

September 2013Getting To Know Europe's New Digital Traveler
Getting To Know Europe's New Digital Traveler
Free DownloadAnalyst: Douglas Quinby

Presentation deck and recording of the September 26, 2013 webinar. Sponsored by Monetate


Examine consumer travel insight from three major European consumer travel markets: France, Germany and the U.K.

September 2013Passengers First: Re-Thinking Irregular Operations
Passengers First: Re-Thinking Irregular Operations
Free DownloadAnalyst: Carroll Rheem, Carroll Rheem


This white paper, commissioned by Amadeus, examines the impact that irregular operations have on both passengers and airlines, and provides concrete recommendations for airlines to improve their processes and better manage customer expectations.

July 2013Airline Ancillaries: The Captives Are Capitulating
Airline Ancillaries: The Captives Are Capitulating
Free DownloadAnalyst: Norm Rose

When airlines started charging for once-free services like checked baggage and in-flight nosh, travelers (never a reserved bunch about voicing complaints) didn't hesitate to say their piece.

June 2013Optimizing the Mobile Travel Experience
Optimizing the Mobile Travel Experience
Free DownloadAnalyst: Bob Offutt

Presentation deck and recording of the June 12, 2013 webinar. Sponsored by Akamai

Gain insight into mobile traveler behavior! Phocuswright's Marcello Gasdia, consumer research analyst and Cathy Schetzina, senior research analyst, share research on mobile adoption and dynamics. This 45-minute event, moderated by Phocuswright's vice president, research, Lorraine Sileo, includes a presentation from Ravi Maira, vice president, web experience products for Akamai and 10 minutes of @&A. Download now to understand and leverage the evolving mobile travel opportunity.

June 2013Business Intelligence and Big Data in Travel Distribution
Business Intelligence and Big Data in Travel Distribution
Free DownloadAnalyst: Norm Rose

Presentation deck and recording of the June 6, 2013 webinar. Sponsored by Triometric

Phocuswright's senior technology analyst and editorial director, Innovation Edition, Bob Offutt outlines the strategies and tools available to companies seeking to turn data into intelligence. This 45-minute event, moderated by Phocuswright's senior vice president, research, Lorraine Sileo, includes a brief presentation from Jonathan Boffey, business development director, Triometric, a case study by Chris Anders, vice president, global IT operations, Kuoni Travel Group, and 15 minutes of @&A.
Download now for a timely look at the business intelligence strategies that can help your company transform a flood of data into savvy business decisions. (Read more on Phocuswright Connect.)

May 2013The Traveler's Appetite for Ancillary Products
The Traveler's Appetite for Ancillary Products
Free DownloadAnalyst: Carroll Rheem

Sponsored by Monetate

This May 8, 2013 webinar explores the role of ancillaries within the travel process. Carroll Rheem, principal analyst at Phocuswright, and Blair Lyon, Monetate's vice president, marketing discuss what types of ancillary offers travelers are most interested in – and when they want to receive them. Topics include:

  • Traveler attitudes towards ancillary services
  • Consumer interest in ancillaries by supplier type (airlines, hotels, car rental)
  • When/where travelers prefer to be offered additional services/upgrades
  • Personalization, mobile and the future of ancillaries

April 2013Trends in Travel Payments: The Total Cost of Payment Acceptance
Trends in Travel Payments: The Total Cost of Payment Acceptance
Free DownloadAnalyst: Douglas Quinby

Presented by Elavon

On April 2, 2013 Elavon held a free webinar to explore the THREE BIG THINGS impacting the total cost of accepting payments: (1) Interchange & Assessments; (2) Chargebacks & Fraud; (3) PCI Compliance & Data Security. Phocuswright's Douglas Quinby, principal analyst, participated to offer keen insights into travel payments trends and the total cost of getting paid. Download now!

February 2013Cloud Fusion: A Mandate for Travel Companies (Webinar)
Cloud Fusion: A Mandate for Travel Companies (Webinar)
Free DownloadAnalyst: Bob Offutt

Sponsored by UNIT4 Business Software

On February 6, 2012, Phocuswright analysts Bob Offutt and Norm Rose, co-chairs of The Travel Innovation Summit, presented a FREE webinar examining cloud computing and its impact on the travel industry. The event provides an overview of cloud computing, with a focus on applications for travel management companies (TMCs). Sponsored by UNIT4 Business Software, this 45-minute event, moderated by Phocuswright's Lorraine Sileo, vice president, research, features a 30-minute presentation followed by 15 minutes of @&A. Topics include: • Insights from a Back-Office Vendor – Why Move to the Cloud? • Overview of Cloud Computing • Analysis of Benefits and Concerns • Evolution of Travel Management Company IT • Local Versus Cloud: Costs, Updates and Maintenance • Value Assessment: Cloud-Based Enterprise Resource Planning (ERP) Solution for TMCs Download the free webinar recording and presentation deck now. Also Available – Free White Paper – Cloud Computing: A Mandate for Travel Companies

February 2013Cloud Computing: A Mandate for Travel Companies (White Paper)
Cloud Computing: A Mandate for Travel Companies (White Paper)
Free DownloadAnalyst: Bob Offutt

Sponsored by UNIT4 Business Software

This white paper looks at the different aspects of cloud computing and the opportunities it presents for travel businesses to reduce cost and create new business value. Bottom line: If you are a travel company and are not thinking about how cloud computing could benefit your business, you run the risk of getting left behind in the quest for greater market share and bottom line growth. Also Available – Free Webinar Recording/Deck – Cloud Fusion: A Mandate for Travel Companies

November 2012GDSs: Walled Gardens Evolve
GDSs: Walled Gardens Evolve
Free DownloadAnalyst: Bob Offutt

Life in the information age has its perks. For one thing, with much of the world’s accrued knowledge at our fingertips, bets about trivia can now be settled in an instant. Whether the information in question is the date of a sports team’s last championship, the weather in Paris or the best deal on a weekend getaway, we’ve grown accustomed to having unfettered, instantaneous access to whatever strikes our fancy. This capability is unprecedented in human history, so it’s no surprise to see altered expectations – among travelers and travel agents alike – shaking up the travel marketplace.

November 2012Travel Innovation & Technology Trends: 2012 & Beyond - Special Report for World Travel Market
Travel Innovation & Technology Trends: 2012 & Beyond - Special Report for World Travel Market
Free DownloadAnalyst: Carroll Rheem

Most travel industry professionals cannot remember the last time there was a monumental change in the travel distribution system. The core flow of travel distribution – supplier to GDS to point of sale – has been structurally sound, withstanding (and even enabling) the advent of online travel agencies (OTAs), metasearch, and many other technology-fueled changes. Indeed, most industry pundits have been looking for the "next big thing." It is unlikely, however, that there will ever be a "next big thing" – the travel distribution system will instead suffer "death by a thousand cuts." The year 2012 is shaping up as the time where advances in technology will deliver a significant number of those cuts, setting the stage for a major but gradual reshaping of travel distribution.

October 2012Personalizing the Online Travel Planning Experience
Personalizing the Online Travel Planning Experience
Free DownloadAnalyst: Carroll Rheem

Sponsored by Monetate

On October 18, 2012, Carroll Rheem, Phocuswright's senior director, research, and Kurt Heinemann, chief marketing officer at Monetate, led a webinar exploring how understanding website visitor behavior and your unique customer segments enables you to deliver the right message, to the right customer, at the right time. Download now to gain a better understanding of the value of providing website visitors with engaging and relevant content to increase booking rates and revenue.

October 2012Phocuswright's China Online Travel Traffic Overview Whitepaper
Phocuswright's China Online Travel Traffic Overview Whitepaper
Free DownloadAnalyst: Norm Rose

With the world's largest Internet population and the second-largest travel industry in the Asia Pacific (APAC) region, China's online travel bookings will climb to nearly US$8 billion by 2012. This whitepaper provides insight and analysis of web traffic in China across major travel subcategories, revealing key traffic trends and sector-specific dynamics.

September 2012Phocuswright's Asia Pacific Online Travel Overview Fifth Edition Whitepaper
Phocuswright's Asia Pacific Online Travel Overview Fifth Edition Whitepaper
Free DownloadAnalyst: Norm Rose

Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies – both local and global – continue to outperform the overall market. Phocuswright's Asia Pacific Online Travel Overview Fifth Edition Whitepaper – prepared for ITB Asia – provides a snapshot of sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand. The full report is available on the Phocuswright store.

September 2012WTM and Phocuswright Innovation Insight Trends: 2012 and Beyond - Semantic Technology (Finally) Becomes Relevant
WTM and Phocuswright Innovation Insight Trends: 2012 and Beyond - Semantic Technology (Finally) Becomes Relevant
Free DownloadAnalyst: Bob Offutt

Phocuswright has identified 10 key trends in innovation and technology that are driving change in travel. Travel business executives face a major test of leadership: Ride the wave of the past or pivot to intelligently embrace the future. This article examines trend number two, semantic technology. Long touted as the "next big thing," semantic technology is finally poised to help travel providers make trip shopping easier. The endgame for travel sellers is obvious: Enable travelers to efficiently create an itinerary that will deliver the best total experience for their money.

September 2012The Mobile Wallet Becomes Reality: How M-Payments and NFC Will Change the Travel Experience
The Mobile Wallet Becomes Reality: How M-Payments and NFC Will Change the Travel Experience
Free DownloadAnalyst: Norm Rose

Mobile devices are radically changing our lives. As mobile ownership grows, so too does the role these devices play in improving and enhancing the travel experience. Two of the fastest-growing areas in mobile technology are m-payments (mobile payments) and the use of Near Field Communciations (NFC). This white paper explores how m-payments and NFC will impact the travel experience, and includes specific examples of how travel suppliers, intermediaries and others are advancing the mobile wallet and related technologies throughout the travel life cycle. Read More
MORE ON MOBILE PAYMENTS: Check out Phocuswright's Special Project on travel payments

August 2012WTM and Phocuswright Innovation Insight Trends: 2012 and Beyond - Big Data (Is a Big Deal)
WTM and Phocuswright Innovation Insight Trends: 2012 and Beyond - Big Data (Is a Big Deal)
Free DownloadAnalyst: Bob Offutt

Phocuswright has identified 10 key trends in innovation and technology that are driving change in travel. Travel business executives face a major test of leadership: Ride the wave of the past or pivot to intelligently embrace the future. This article examines trend number nine, Big Data. Big data has received a lot of hype in recent years, but its real test will be moving from hype to real-world application and business value. In travel, we have only scratched the surface.

August 2012Webinar - Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online
Webinar - Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online
Free DownloadAnalyst: Carroll Rheem

Sponsored by BloomReach, Inc. On August 8, 2012, Phocuswright's senior director, research, Carroll Rheem led Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online. This FREE webinar – sponsored by BloomReach, Inc. – explores key consumer and marketing trends. A presentation on consumer behaviors and preferences is followed by a panel session and @&A with a distinguished group of industry leaders: Will Uppington, Head of Product, BloomReach, Inc.; Matt Jenkins, Manager of Online Marketing, Strategy and Analysis, Southwest Airlines; Diana Plazas, Director, Online Marketing, DoubleTree Hotels, Hilton Worldwide.

June 2012Webinar - Phocuswright's Travel Technology Trends: 2012 and Beyond
Webinar - Phocuswright's Travel Technology Trends: 2012 and Beyond
Free DownloadAnalyst: Bob Offutt

Sponsored by Kony Solutions On June 20, 2012, Phocuswright's senior technology analyst and editorial director, Innovation Edition, Bob Offutt outlines the top 10 technology and innovation trends impacting the travel industry. This one-hour FREE event – sponsored by Kony Solutions – was moderated by Lorraine Sileo, vice president, research. When it comes to travel innovation, slow but steady wins the race. Industry pundits may tout the "next big thing," but true and lasting changes to the travel distribution landscape take time – and savvy decision-making. In 2012, a significant but gradual reshaping of travel distribution is underway, and travel executives face a major test of leadership as they seek to position their companies for the future. Phocuswright's Travel Technology Trends: 2012 and Beyond features:

  • Top technology and innovation trends changing travel distribution
  • Examples of how travel companies are implementing each technology
  • Fresh ideas and opportunities to revitalize your business strategy
  • Technology solutions to overcome content fragmentation, optimize business intelligence and give travelers what they want
  • And more!
Download now to understand the most important innovations impacting travel – and intelligently prioritize technology initiatives in 2012 and beyond.

March 2012Webinar - Empowering Inspiration: The Future of Travel Search
Webinar - Empowering Inspiration: The Future of Travel Search
Free DownloadAnalyst: Carroll Rheem

On March 1, Phocuswright presented a special Webinar, Empowering Inspiration: The Future of Travel Search. Drawing on recent research conducted by Phocuswright, in partnership with Amadeus, this Webinar explores how consumers around the world make leisure travel decisions today, and how they would like to make those decisions in the future. Recognizing the importance of geographic diversity and local dynamics, the study included detailed surveys of travelers in the U.S., the U.K., Germany, India, Russia and Brazil. For more insight into consumers' online travel behavior and preferences, download the FREE white paper, Empowering Inspiration: The Future of Travel Search.

February 2012Empowering Inspiration: The Future of Travel Search
Empowering Inspiration: The Future of Travel Search
Free DownloadAnalyst: Carroll Rheem

With rapid advances in online travel technology, and consumers everywhere becoming increasingly sophisticated in their travel planning and purchasing, understanding travelers' behavior online is tougher than ever. To gain insight into how consumers make their leisure travel decisions online – and how they would like to do so in the future – Amadeus commissioned Phocuswright to conduct a study of travelers from a diverse group of countries. The results, presented in this white paper, highlight the preferences, pain points and aspirations associated with consumers' online travel planning, booking and other travel-related activities.

The research includes data from leisure travelers in the U.S., the U.K., Germany, India, Russia and Brazil, and provides visibility into local dynamics and online traveler behavior in both developed and emerging markets. Find out what gets them going, and how they'd like to plan and purchase their travel online in the years ahead.

FREE CORRESPONDING WEBINAR – Download the Free Webinar

February 2012Phocuswright's Hot Topics 2012
Phocuswright's Hot Topics 2012
Free DownloadAnalyst: Carroll Rheem

Following the twists and turns of the travel marketplace is enough to give industry-watchers whiplash. Change often comes swiftly and out of nowhere, while other times, long-awaited developments fizzle or fail to materialize at all. Knowing which issues to watch is half the battle; staying on top of them all is another matter entirely. On February 16, Phocuswright analysts brought their own brand of buzz by weighing in on the hot topics and key trends that are shaping the travel landscape in 2012. Phocuswright's Hot Topics 2012, gives travel suppliers, intermediaries and other industry stakeholders a virtual weathervane for gauging what lies just over the horizon for travel. The pace of change in travel is dizzying, and in today's challenging business environment, knowing who's doing what is more critical than ever. Download Phocuswright's Hot Topics 2012 now – and make sure the right stuff is on your radar this year.

November 2011Phocuswright's Consumer Traveler Technology Trends Webinar (Sponsored by Kony)
Phocuswright's Consumer Traveler Technology Trends Webinar (Sponsored by Kony)
Free DownloadAnalyst: Sheryl Soh

Phocuswright's Consumer Traveler Technology Trends – a Phocuswright Webinar held November 9, 2011 – explores online travelers' adoption and usage of mobile phones and online social networks. The event highlights the travel-specific activities that consumers engage in through social media and on their mobile devices, and how this behavior impacts their travel experience – before, during and after their trip. This one-hour event is presented by Carroll Rheem, Phocuswright's director, research, and moderated by Cathy Schetzina, director, communications and senior research analyst. The format consists of a 45-minute presentation, followed by a 15-minute @&A session. Key Insights

  • Analysis of online travelers' ownership of mobile phones and Web-enabled devices, including smartphone usage and adoption
  • Discussion of general and travel-related activities that consumers perform on their mobile devices, such as accessing maps and navigation, conducting travel research and booking, and posting trip updates on their social networks
  • Overview of social media activity among online travelers, including how they use social networks to facilitate travel planning and to share travel information
  • Examination of the most popular social networks, and the social media channels and features that are most influential in consumers' travel planning
Today's travelers are embracing new technology at a record pace, and understanding these trends is essential for businesses to stay in sync with their with increasingly tech-savvy customers. Phocuswright's Consumer Traveler Technology Trends – Sponsored by Kony – delivers unique insight into key travel technology trends, so that companies can strategically position themselves in this dynamic marketplace.

November 2011Asia Pacific Online Travel Traffic Snapshot
Asia Pacific Online Travel Traffic Snapshot
Free DownloadAnalyst: Susan Steinbrink

The Asia Pacific (APAC) travel market has arrived. It is now the second-largest regional travel market globally, surpassing the U.S. in 20101. Online penetration is surging throughout the region, with the online leisure and unmanaged business travel market exceeding US$53 billion in 2010, representing 21% of APAC’s total travel market.

October 2011Kony Mobile Marketing and Commerce Survey
Kony Mobile Marketing and Commerce Survey
Free DownloadAnalyst: Sheryl Soh

Kony conducted a survey of 119 large consumer-facing companies designed to examine the current and future mobile marketing strategies of the nation’s biggest brands. Survey respondents came from a variety of industries, including retail, travel and hospitality, banking and finance, media and communications, transportation/automotive and other business services.

May 2011Podcast: Asia Pacific Travel Market and Research Subscription
Podcast: Asia Pacific Travel Market and Research Subscription
Free DownloadAnalyst: Susan Steinbrink

Lorraine Sileo, vice president, research, interviews Douglas Quinby, senior director, research, about the Asia Pacific travel market and how the new Asia Pacific Research Subscription helps APAC-based companies and those focused on the region to move forward in this fast growing marketplace.

14 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

May 2011Podcast: Heat From the Middle Seat
Podcast: Heat From the Middle Seat
Free DownloadAnalyst: Susan Steinbrink

Douglas Quinby, senior director, research, interviews Carroll Rheem, author of Heat From The Middle Seat: The U.S. Consumer Perspective on Air Travel (March 2011), about research highlights from the report. 16 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

April 2011Hidden Costs of Fragmentation
Hidden Costs of Fragmentation
Free DownloadAnalyst: Susan Steinbrink

This Webinar will help you to recognize content fragmentation within your managed travel program and offers best practices to minimize it.

March 2011The Next Generation of Business Travel
The Next Generation of Business Travel
Free DownloadAnalyst: Susan Steinbrink

Concur commissioned Phocuswright Inc. to prepare a white paper on the key trends impacting the corporate travel marketplace. This white paper identifies and analyzes a collection of four, pivotal trends or forces that are re-shaping managed travel. The associated Online Event discusses four trends transforming the industry and how each can be leveraged to improve program compliance and empower the traveler to make the right choices on behalf of the corporation. The link to access the Online Event recording is located on page 2 of the deck.

February 2011Truth, Myth and Pith: Phocuswright's 2011 Travel Industry Trends
Truth, Myth and Pith: Phocuswright's 2011 Travel Industry Trends
Free DownloadAnalyst: Sheryl Soh

Live Event Recording Link available on slide two.
On Feb. 16, Phocuswright analysts dished on what's hot, what's hype, and what will make headlines in 2011. Truth, Myth and Pith: Phocuswright's 2011 Travel Industry Trends draws a virtual heat map of the most important trends shaping travel distribution and marketing.

September 2010Travel Sites and the Optimization of Site Search
Travel Sites and the Optimization of Site Search
Free DownloadAnalyst: Ness Software Product Labs

Ness discusses the criticality of website performance in the travel industry, examining various components that affect user experience when booking travel online, and practices to employ for site optimization.

September 2010Technology and Independent Distribution in the European Travel Industry
Technology and Independent Distribution in the European Travel Industry
Free DownloadAnalyst: Phocuswright Inc. (Douglas Quinby) and European Technology and Travel Services Association (ETTSA)

The European Technology and Travel Services Association (ETTSA) commissioned Phocuswright to undertake this socioeconomic study to assess the role and impact of independent travel distribution services and technology across Europe. The influence of GDSs, OTAs, and other intermediaries throughout Europe varies by market. By understanding key trends throughout the region, this paper aims to shed light on the current and future impact and benefits of travel distribution on European economies.

August 2010lookinside.travel Spanish Traveler Survey 2009 Edition
lookinside.travel Spanish Traveler Survey 2009 Edition
Free DownloadAnalyst: Susan Steinbrink

As part of the lookinside.travel initiative, Phocuswright designed and executed an innovative, large-scale study to analyze key components of Spanish traveler behavior, with a focus on sources of influence during the travel planning process.

July 2010More Than the Sum of its Parts: Leveraging Synergies in Business Travel
More Than the Sum of its Parts: Leveraging Synergies in Business Travel
Free DownloadAnalyst: Concur Technologies with Phocuswright

The Online Event entitled Travel Evolution: Exploring the Next Level of Data was held on July 29, 2010. Susan Steinbrink from Phocuswright and Beth Brennan from Concur discuss the changing landscape of corporate travel. The presentation is based on the whitepaper entitled More than the Sum of Its Parts: Leveraging Synergies in Business Travel.

July 2010All Signs Point to Mobile - Traveler Trends in Mobile Usage
All Signs Point to Mobile - Traveler Trends in Mobile Usage
Free DownloadAnalyst: Susan Steinbrink

Mobile devices and smartphones have changed the way consumers and travel companies connect. Travelers now have continuous access to travel information before, during and after their trip. Is your brand optimized for all of these new touch points? Carroll Rheem, director, research at Phocuswright and Pico Rech, senior solutions engineer at Kony Solutions discuss mobile devices, usage and travel patterns, reactions to mobile site and app malfunctions, and trends for the future of mobile. Refer to page 2 of the PDF to access the recording of the July 21 Online Event.

June 2010Mobile, Search, Cloud and Other Technologies Impacting Travel in 2010
Mobile, Search, Cloud and Other Technologies Impacting Travel in 2010
Free DownloadAnalyst: Phocuswright Inc. and Ness Technologies

Technology is driving rapid and irreversible change in the travel marketplace. The products and solutions under development today will shape our industry in the future. Any or all of these ten technology trends impacting travel could be a game changer in 2010. Download this recording from the June 24 Online Event presented by Bob Offutt, senior technology analyst and editorial director, Innovation Edition, Phocuswright Inc.; and Glenn Gruber, AVP, travel technologies, Ness Software Product Labs. Refer to page 2 of the PDF to access the recording of this Online Event.

May 2010Austin, Texas Convention & Visitors Bureau Annual Luncheon - Keynote Address
Austin, Texas Convention & Visitors Bureau Annual Luncheon - Keynote Address
Free DownloadAnalyst: Susan Steinbrink

It is imperative that organizations selling, distributing, promoting and supporting travel and tourism stay current with technological advances in order to sustain competitive advantage. That is precisely why we are all here today! If you fail to stay current with technological advances, then you put your organization at risk when it comes to connecting with prospects, visitors and customers.

April 2010Social on the Strip: MGM Grand Bets on Social Media Marketing
Social on the Strip: MGM Grand Bets on Social Media Marketing
Free DownloadAnalyst: Sheryl Soh

The impact of social media on travel seems undeniable, if not always clear. According to PhocusWright's Social Media in Travel: Traffic & Activity (March 2010), nearly nine in 10 visitors to a hotel Web site in 4Q09 visited a social network in the same month. More than one in four online travelers also said that content from social networks is influential in their travel planning process. Is the remarkable rise of social networking a fad, frenzy or long-term opportunity for meaningful referrals and transactions? How should hotel marketers respond?
Engaging in social media is no longer optional for travel companies- but what, exactly, should a strategy look like? In this case study, we take a behind-the-scenes look at how the MGM Grand in Las Vegas launched a creative, financially successful social media campaign during risky economic times.

April 2010Consumer Response to Travel Site Performance
Consumer Response to Travel Site Performance
Free DownloadAnalyst: Susan Steinbrink

Consumer Response to Travel Site Performance, a recorded Online Event and white paper, delivers key findings of an in-depth consumer survey studying travel Web site functionality, conversion satisfaction. Host Margaret Rivera of Akamai and presenter Carroll Rheem, director, research at Phocuswright, define best practices for fast, reliable travel Web sites.

Instructions to access the Online Event recording can be found on page 2 of the presentation PDF.

March 2010Travel Innovation and Technology Trends, 2010 and Beyond: Preview
Travel Innovation and Technology Trends, 2010 and Beyond: Preview
Free DownloadAnalyst: Phocuswright (Bob Offutt)

Phocuswright has isolated 10 key travel innovation and technology trends from the plethora of global initiatives in the past year. Together, these trends form a mosaic of interconnected components that set the direction for the future of travel distribution. Download this free publication preview for descriptions of each trend. Delve into details of each trend—purchase the full publication (US$500).

February 2010Top 10 Things (And More) That Will Drive Travel Distribution in 2010
Top 10 Things (And More) That Will Drive Travel Distribution in 2010
Free DownloadAnalyst: Phocuswright (David Juman, Douglas Quinby, Carroll Rheem and Lorraine Sileo)

Phocuswright analysts put their heads together to pinpoint nine key trends that will shape the travel industry in 2010. Some are the latest iterations of familiar themes, while others are just bubbling to the surface. The tenth spot was intentionally left open for readers to submit their ideas. Add your trend—or see what others are saying—on Phocuswright Connect.

January 2010The Role and Value of the Global Distribution Systems in Travel Distribution (whitepaper and presentation)
The Role and Value of the Global Distribution Systems in Travel Distribution (whitepaper and presentation)
Free DownloadAnalyst: Susan Steinbrink

The GDSs have traveled far in the past four-plus decades. The three major GDS companies today power the critical reservations and technology infrastructure of over 163,000 travel agency locations and enable bookings by nearly half a million travel agents around the globe. The GDSs generated more than $9.6 billion in revenue and more than 1.1 billion transactions in 2008. That equates to just over 2,100 transactions per minute. Also, view the Online Event that was held on February 8, 2010. This Online Event is based on the findings of a recent Phocuswright study sponsored by The Interactive Travel Services Association (ITSA). The presentation explains the immense impact the GDSs have on the daily operations of the global travel industry.

November 2009Back-Office Best Practices
Back-Office Best Practices
Free DownloadAnalyst: Susan Steinbrink

How Travel Management Companies can achieve greater efficiencies and a competitive edge with an integrated back-office solution.

Also, view the Webinar that was held on November 10, 2009. This Webinar explores the findings of Norm Rose detailed in this whitepaper. Norm is joined by an executive from Key Travel, Europe's leading Travel Management Company dedicated to the not-for-profit sector and discusses real-life experiences using Sabre CentralCommand by Agresso.

November 2009Corporate Travel Distribution and Technology Trends
Corporate Travel Distribution and Technology Trends
Free DownloadAnalyst: Carroll Rheem

Norm Rose of Phocuswright created a presentation for the Silicon Valley Business Travel Association reviewing the following key points:
- Corporate Travel Management a Global Evolutionary Perspective
- Technology Driven Distribution Changes
- Seven Overarching Business Imperatives
- Seven Major Trends Shaping Corporate Travel Distribution
- The Role of Travel Information for Corporate Travel

October 2009WACVB Speech
WACVB Speech
Free DownloadAnalyst: Carroll Rheem

Destination Marketing - Understanding the Role and Impact of Destination Marketers. Western Association of Convention and Visitors Bureaus.

October 2009Inaugural New Zealand Tourism Leaders Symposium Keynote Address
Inaugural New Zealand Tourism Leaders Symposium Keynote Address
Free DownloadAnalyst: Carroll Rheem

Travel, tourism and hospitality represent the world's largest industry. They account for 8 percent of worldwide employment, 9 percent of invested capital and 10 percent of global GDP. And every year, millions of citizens leave their borders for the first time. This certainly holds true for New Zealand. While the domestic market still makes up the largest part of the industry, both in terms of visitor numbers and expenditure, your international visitor mix and expenditure is increasing at a faster rate. In addition to growth from traditional Australia and the UK, there is strong growth from China, New Zealand's fastest-growing international visitor market. China is projected to be the fourth largest market by 2010 and may surpass the US by 2013.

September 2009Use of Online Social Networks
Use of Online Social Networks
Free DownloadAnalyst: Susan Steinbrink

Beresford Research surveyed over 400 users of online social networking sites this summer, including Facebook, My Space, Linked In and others, to learn how people over 18 are using online social networks. In doing so, the company identified four distinct groups of users, and in addition to uncovering the influence of social networks, found that online social networking is their most important online activity other than email. Even among offline activities, the importance of online social networking is only exceeded by going out with friends. Beresford Research.

June 2009European Online Travel Agencies: Success Strategies for Today and Tomorrow
European Online Travel Agencies: Success Strategies for Today and Tomorrow
Free DownloadAnalyst: Susan Steinbrink

A decade has passed since the first European companies began to harness the power of the Internet for the sale of travel. Many things have changed over the past 10 years, but many familiar challenges remain. European online travel agencies are continually pressured to introduce new products and functionality to evolve the way consumers plan and purchase travel. Meanwhile, they must find new ways to compete against a powerful traditional distribution network that includes mega retail travel agencies and tour operators, as well as aggressive supplier disintermediation efforts and up-and-comers like metasearch.

March 2009Integrating Corporate Travel, Procurement and Meetings Management
Integrating Corporate Travel, Procurement and Meetings Management
Free DownloadAnalyst: Carroll Rheem

A Best Practices Roadmap to Strategic Meetings Management Success. In this white paper, StarCite presents its latest industry research about where corporations stand when it comes to travel and meetings integration—and a roadmap for companies ready to reap the rewards of an integrated approach.

February 2009Building an Effective Business Case: Automating Travel Booking and Expense Reporting Processing
Building an Effective Business Case: Automating Travel Booking and Expense Reporting Processing
Free DownloadAnalyst: Susan Steinbrink

Automation of the travel booking and expense reporting process is a growing trend as businesses seek to streamline and increase efficiency. The economic benefits found in automation are prompting organizations all over the world to make travel and expense management initiatives part of their strategic plans. This white paper explores specific steps and examples in the creation of an effective business case for adopting an automated travel booking and expense reporting solution.