Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
U.S. Consumer Travel Report Seventh Edition
Category: Consumer Trends Published: August 2015 Analysts: Marcello Gasdia, Mark Blutstein, Bing Liu US $1,995With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are...
Rentals Rising: The State of Private Accommodation in U.S. Travel
Category: Consumer Trends Published: August 2015 Analysts: Douglas Quinby, Marcello Gasdia US $695Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies...
(Dis)Loyalty and the European Leisure Traveler
Category: Consumer Trends Published: August 2015 Analysts: Cathy Walsh, Marcello Gasdia US $695Designed as a way to differentiate travel brands and build traveler allegiance, loyalty programs have become the norm for airlines and major hotel chains. However, changes in technology and consumer...
Search, Shop, Buy: The New Digital Funnel
Category: Social & Search Published: June 2015 Analysts: Cathy Walsh, Marcello Gasdia, Douglas Quinby US $1,295Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers...
(Dis)Loyalty and the U.S. Leisure Traveler
Category: Consumer Trends Published: April 2015 Analysts: Marcello Gasdia, Karen Burka US $695Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around....