Travel's New Digital Funnel: How Consumer Buying Continues to Evolve

Travel's New Digital Funnel: How Consumer Buying Continues to Evolve Published November 2015 Analysts: Marcello Gasdia, Lorraine Sileo

 

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Download the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers at every phase.

Phocuswright's director, consumer research, Marcello Gasdia and Marketing Land's paid media reporter, Ginny Marvin, explore the customer buyer journey, focusing on the new digital funnel and how successful marketers are adapting to this new behavior. The 30-minute presentation is moderated by Lorraine Sileo, Phocuswright's senior vice president, research; a 15-minute Q&A segment follows. 

Webinar topics include:  

  • The impact of mobile technology on consumer buying patterns
  • How travelers are changing the way they search, shop and buy
  • How successful marketers adapt to the new buyer's journey

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