Europe Consumer Travel 2018: Travel Product Consumption

Summary

France, Germany and the U.K. are three of Europe’s largest travel markets. So the choices that consumers from these countries make in terms of how to travel, where to stay and what to do greatly influence the size and composition of the broader European market. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, reveals the types of travel products that European consumers book most frequently – including air, hotel and other accommodations, rail and travel activities – and explores their reasons for making these selections.

Also in this series:

• European Consumer Travel Quick Facts 2018
• Europe Consumer Travel 2018: Core Consumer Metrics
• Europe Consumer Travel 2018: Inspiration and Destinations
• Europe Consumer Travel 2018: Shopping and Booking
• Europe Consumer Travel 2018 (Series)