PhoCusWright Research

Market fragmentation, disparate Internet penetration, and cultural and linguistic diversity are fundamental characteristics of Europe's hospitality landscape. This Spotlight focuses on demand management issues and solutions in the European hospitality market. The article highlights key differences between hospitality demand management in Europe versus the U.S., and outlines some of the unique challenges and opportunities that characterize demand management in Europe.
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Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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PhoCusWright has followed the evolution of online travel purchasing from its inception. PhoCusWright's U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting, providing deep, actionable insights into the U.S. travel market.
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Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
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Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
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Emerging technologies such as Complex Event Processing (CEP) and Dynamic Case Management (DCM) are creating significant opportunities for companies to improve internal business management, enhance customer support and business intelligence, and streamline decision-making. This Analysis explores CEP and DCM, with a focus on specific business scenarios and a wide range of potential applications for the travel industry.
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With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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While online travel agencies as a whole did remarkably well in 2Q11, individual performance varied widely. Expedia led the pack for 1H11, while Priceline experienced the most growth.
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