PhoCusWright Research

Found 196 matching products (showing newest first).

Social Media in Travel 2012: Social Networks & Traveler Reviews

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US $895 €691

While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. PhoCusWright's Social Media in Travel 2012 examines the role of social media in the online travel ecosystem, investigating which types of user-generated content are most influential, how social networking affects referrals to travel sites, and what innovations to expect from social travel startups, among other trends.
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Report | Published: September 2012
Free For: Global Subscribers

Presentation: A Sleeping Giant Awakens - Eastern Europe's Online Travel Market

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US $199 €154

The September 12, 2012 webinar reveals the unique characteristics, challenges and opportunities of Eastern Europe's travel marketplace.
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Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers

European Consumer Travel Report Third Edition

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US $1,495 €1153

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
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Report | Published: September 2012
Free For: European and Global Subscribers

Asia Pacific Online Travel Overview Fifth Edition

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US $1,496 €1154

Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies - both local and global - continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition provides comprehensive sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand.
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Report | Published: August 2012
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Fifth Edition Hotels: No Slowdown Here

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US $671 €518

The Asia Pacific hotel industry continued its impressive growth trajectory in 2011. The region's hotel market remains a hotspot for investors, and both global and local brands are focused on improving their strategic positioning via aggressive expansion and growth.
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Report | Published: August 2012
Free For: Global and Asia Pacific Subscribers

The Billboard Effect: A PhoCusWright Evaluation

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US $250 €193

What do hotels really get out of providing inventory to online travel agencies through a merchant program? This article examines the costs, benefits and overall value of this model to hoteliers.
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Analysis | Published: August 2012
Free For: Global Subscribers

Industry Update Summary June 2012

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US $250 €193

Does online travel know something other industries don't, or is the category whistling before an economic storm? It's an interesting question as we look at June's data, plus stock prices and some earnings reports coming in during July. Early earnings performance from Expedia was excellent, and the hotels are doing well (though hotel stocks are weakening) and the airlines are benefitting from cheaper fuel, higher load factors and a general, welcome discipline that comes from having been whipsawed by cycles before. And yet ... the question is whether – or how long – this can last in the face of a weakening economy and a looming fiscal cliff.
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TravelStats | Published: August 2012
Free For: Money Subscribers

Industry Update Summary May 2012

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US $250 €193

Everyone is suddenly worried about the economy, including us. As recently as our Webinar in May, we argued that the economy had perhaps four months of bullish runway left before concerns about the presidential election and the many fiscal decisions that must be made after November 6 become more pressing.
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TravelStats | Published: July 2012
Free For: Money Subscribers

Eastern Europe Online Travel Overview

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US $995 €768

Eastern Europe's travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. PhoCusWright's Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.
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Report | Published: July 2012
Free For: European and Global Subscribers

Sage Advice for Hotels: Another Point of View on a Popular Industry Report

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US $250 €193

In January 2012, the Hospitality Sales and Marketing Association International (HSMAI) published Distribution Channel Analysis: A Guide for Hotels (DCA). The report presented comprehensive data and analysis on the U.S. hotel distribution landscape. The purpose of this Spotlight is to discuss the report's recommendations and provide additional perspective, including examining the role and impact of other media players (e.g., Google, Facebook and Apple) entering the hotel distribution space.
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Spotlight | Published: June 2012
Free For: Global Subscribers