PhoCusWright Research

Found 93 matching products (showing newest first).

Social Media in Travel 2011: Traffic, Activity and Sentiment

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US $1,095 €793

This report focuses on how social media influences the major online travel categories, and highlights the implications for travel companies.

The emergence of the social Web has delivered a powerful force in online travel: the traveler. From traveler review websites and blogs to social networks and the ever-expanding social graph, the voice of the traveler is playing a greater role in the travel search-shop-buy process.
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Report | Published: July 2011
Free For: Global Subscribers

Hospitality Demand Management: Available Solutions and Challenges

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US $350 €253

Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. This article takes a look at the dynamics of the demand management industry and at what its future holds.
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Spotlight | Published: June 2011
Free For: Innovation Subscribers

Presentation - PhoCusWright and the Future of Travel Distribution

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US $199 €144

This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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Presentation | Published: May 2011
Free For: Innovation and Webinar Subscribers

Travel Innovation and Technology Trends: 2011 and Beyond

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US $250 €181

While still dealing with the effects of the recession, the travel industry is entering a period of recovery - a renaissance that applauds and sustains new ideas, new approaches and new discoveries. PhoCusWright's technology trend predictions for 2011 reflect both this idea-laden environment and a consumer who is more empowered than ever before, equipped with access to unprecedented amounts of information.
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Spotlight | Published: May 2011
Free For: Innovation Subscribers

Package - Global Online Travel Opportunity

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US $795 €575

Gain a comprehensive understanding of the complex dynamics shaping the worldwide online travel market with this report and Online Event recording package.
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Presentation | Published: April 2011

Social Media in Travel Planning

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US $350 €253

Social media and social networks have brought fundamental changes to how people connect and interact with each other, and have become important tools for travelers as they research, shop for and purchase travel. This Analysis examines startups that attempt to leverage new technology and the power of the social Web in the trip inspiration and planning processes.
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Analysis | Published: March 2011
Free For: Innovation Subscribers

Viral Video Marketing in Travel

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US $200 €145

The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
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Analysis | Published: March 2011
Free For: Innovation Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

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US $995 €720

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers

Presentation - Groups and Meetings: Driving Success in Business Travel's Most Complex Segment

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US $199 €144

This one-hour recorded Webinar will utilize key findings from PhoCusWright's recent report focused on the groups and meetings market and will address the size and structure of the groups and meetings market with forecasts through 2012, key trends in meetings management and procurement practices, and how virtual meetings, social media and mobile are changing the very nature of meetings. This Webinar held Feb. 9, 2011 delves into the U.S. corporate groups and meetings market's decline, recovery and transformation.
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Presentation | Published: February 2011
Free For: Global Subscribers

Direct Connect: Will it Happen?

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US $299 €216

Despite the strengths of an intermediated model that supports global travel reservations systems, some suppliers have resisted going through intermediaries, and have taken bold steps to implement a direct connect strategy. This Analysis examines the prospects for the direct connect movement, across major travel categories.
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Analysis | Published: January 2011
Free For: Innovation and Asia Pacific Subscribers