browse publications

The Australia/New Zealand travel market suffered declines during the recession, but bounced back quickly. Online sales tilt heavily toward supplier websites, but online travel agencies fared remarkably well during the recession and are expected to see strong growth in the coming years. The two countries' combined market has the highest online penetration in Asia Pacific, and global online travel agencies are making bold moves to take steal market share.
[ view more details ]

The second-largest travel market in Asia Pacific, China was one of the region's only markets to grow during the recession. Despite strong growth in the coming years, the country lags in online penetration and will continue this trend in the near future. Distribution - and even completion of sales for online travel agencies - will remain predominantly offline.
[ view more details ]

In 2010 the APAC travel market overtook the U.S. to become the second-largest – and fastest-growing – regional market in the world. PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition provides market sizing, projections and analysis for the region's total and online leisure/unmanaged business travel market, including trending by segment and channel. The report also offers detailed insight into the unique dynamics shaping online travel in the region's six most mature markets – India, China, Japan, Australia, New Zealand, and Singapore.
[ view more details ]

The audio recording and presentation deck of the April 14, 2011 Online Event exploring Latin America's rapidly evolving online travel market.
[ view more details ]

India's online travel market has grown significantly in a very short time period. Understanding this dynamic opportunity requires knowledge of complex consumer shopping behavior and the unique factors that impact travel segments and channels. This report analyzes Indian Web traffic within the travel category, revealing sector-specific dynamics and the emergence of social media and metasearch.
[ view more details ]

With 74 million visitors, international travel to France fell in 2009 as a result of the global economic crisis and the relative strength of the euro. However, the fall in international visitors was offset by growth in domestic tourism. Despite declining overall sales, the online component of the French travel market grew slightly in 2009. However, growth rates were not even across all sectors, as airline, rail, and car hire online sales dropped in line with revenue reductions in their respective sectors.
[ view more details ]

In 2009, the U.K. was still reeling from the global financial crisis. Due to budget constraints,travelers took fewer trips, knocking outbound holidays and trips to visit friends and relatives down. All in all, however, the U.K. travel market is seeing light at the end of the tunnel. GDP is projected to grow in 2010 officially signaling the end of the recession, and travel will pick up again.
[ view more details ]

Encompassing Denmark, Norway and Sweden, the Scandinavian travel market totaled gross bookings declined in 2009 from the previous year. The downturn in bookings, however, is modest in comparison to the rest of Europe. In terms of online bookings, Scandinavian sales were flat for the first time. Nevertheless, online penetration jumped over four percentage points from 2008. This is the second highest online penetration in Europe after the U.K.
[ view more details ]

Facing the aftermath of the financial crisis - which severely affected nearly all European economies - Germany was able to avoid high unemployment rates and maintain relative economic stability throughout 2009. Nevertheless, growth in all sectors of the travel industry slowed, dragging total gross bookings for the German travel market down.
[ view more details ]

The economic and financial crises have deeply affected the Spanish travel industry. Demand has dropped, especially from international visitors, and credit to travel companies has become scarcer. The financial crisis affected some travel segments more than others. Despite the economic challenges, rail grew in 2009 and OTAs remained relatively stable. On the other hand, traditional airlines, low-cost carriers, car rental companies, tour operators, and hotels all suffered strong declines.
[ view more details ]