Phocuswright Research

Found 122 matching products (showing newest first).

European Consumer Travel Report Fourth Edition

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US $1,295 €1045

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

China Consumer Travel Report

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US $995 €803

In some respects, China's travel market is not as well developed as many Western markets. Yet with twice as many travelers as the U.S. and a new breed of consumer that is ready, willing and able to get out and see the world, China represents a rather large and unique opportunity. Phocuswright's China Consumer Travel Report provides a comprehensive profile of Chinese travelers' attitudes and behavior throughout the travel lifecycle. Key metrics include frequency and duration of trips (both domestic and international), travel spend and travel component purchases, and the impact of social media and the emerging mobile platform on travel-related activities.
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Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

China Online Travel Overview Sixth Edition

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US $695 €561

China's travel market has reached a new stage of maturity, and now must face the uncertainties that come along with greater development – slower growth, higher expectations from consumers and investors, and the imperative to expand the country's travel infrastructure fast enough to keep up with demand. Still, China remains a major growth market. Online travel options are increasing by the day, and competition among suppliers and intermediaries is hotter than ever. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Staying Local: A Study of the U.S. Road Traveler

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US $995 €803

Finally, the nitty-gritty on the quintessential American vacation: Phocuswright's Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of dynamic trends in the U.S. domestic drive market – including travel incidence, trip frequency and duration, and travel expenditure – and illuminates the travel planning process to find out what makes road travelers tick. What motivates their destination decisions? What divides advance planners from spontaneous ones? Is offering local deals a good deal for travel companies?
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Report | Published: July 2013
Free For: Global Subscribers

European Market Spotlight: Navigating Switzerland's Travel Market Complexities

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US $650 €525

Despite the unrelenting economic turmoil rocking much of Europe, Switzerland's travel market remains strong. A buoyant economy, exceptionally low unemployment, and a high standard of living have helped sustain the country's travel bookings. This spotlight presents key findings from Phocuswright's research on Switzerland's total and online travel markets from 2010 to 2014.
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Spotlight | Published: July 2013
Free For: European and Global Subscribers

India Online Travel Overview Sixth Edition: Rail and Hotel Steal the Spotlight

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US $695 €561

While India breezed through the global financial crisis of 2009, the country's economy – along with its travel market – buckled to global economic pressures in 2012. The rupee dropped in value, hotels took a hit, and airlines – the market's biggest segment – face ongoing industry woes. Despite weak market dynamics, however, India's travel market remains resilient and will not take long to regain full steam. Total travel gross bookings in 2012 experienced healthy growth on a local currency basis, and the explosive increases expected for online hotel and rail bookings in the next three years are nothing short of incredible.
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Report | Published: June 2013
Free For: Global and Asia Pacific Subscribers

European Managed Travel Distribution: Market Sizing and Trends

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US $1,495 €1207

The combination of economic challenges, generational shift and rapidly advancing technology has created both challenges and opportunities in Europe's corporate travel marketplace. More than ever, European companies have cast a watchful eye over spending in general, and their travel programs in particular. At the same time, younger, tech-savvy corporate travelers are promoting more flexible and often more efficient ways to purchase, track and manage their trips. This report provides a comprehensive analysis of the European managed corporate travel marketplace, including sizing and key trends impacting the industry.
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Report | Published: June 2013
Free For: European and Global Subscribers

U.S. Vacation Rentals 2009 - 2014: A Market Reinvented

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US $995 €803

Vacation rentals now account for more than one fifth of the U.S. lodging industry, based on room revenue. Rapid advancement is altering the competitive landscape, enabling property management companies to run their rental operations with greater savvy and sophistication, empowering individual homeowners to market and rent their vacation homes directly, and improving the shopping and booking experience. This report represents a comprehensive study of the U.S. vacation rental marketplace, including sizing, key segmentation, challenges, opportunities and trends.
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Report | Published: May 2013
Free For: Global Subscribers

Digital Technologies in Travel: Light at the End of the Funnel?

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US $350 €282

Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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Analysis | Published: May 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1207

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers