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General search engines like Google have become so ubiquitous that many users would be lost without them. In the travel category, top brands compete fiercely for general search traffic, despite their well-established names and websites. This report examines the role of general search engines in the travel planning process, and includes an overview of travelers' search engine usage by brand, motives for using search, travel products searched for and more.
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Global distribution systems (GDSs) represent a major piece of airline transactions and a vast majority of travel agency flight, hotel and car rental transactions. But the travel agency landscape has evolved significantly, and the GDS no longer always takes center stage when agents book. This analysis examines how travel agents research and book travel products, the role of the GDS and how this varies by agency type.
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China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
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On June 13, PhoCusWright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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Not all is quiet on the Pacific front. Global recession and recovery, dramatic currency fluctuations, rising oil prices and surging regional travel demand have created a volatile environment for the Australia-New Zealand (ANZ) travel industry. Yet the market in 2011 grew for a second consecutive year, shielded by a resilient economy and strong local currency. Similar to North America and Europe, more than a third of all travel in the region is booked online. Yet despite its relative maturity, ANZ's online travel market will enjoy double-digit growth – almost twice the pace of the overall travel market – through 2013.
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PhoCusWright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
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This May 22, 2012 Webinar explores the key developments that are shaping the corporate travel marketplace, along with market sizing and projections through 2013.
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While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. PhoCusWright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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Intensified competitive pressures in a dynamic marketplace, combined with changing consumer behavior, continue to shape European tour operator strategies – especially with regard to technology. This article examines recent travel technology trends driven by the German divisions of major pan-European tour operators.
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While the corporate travel sector in the U.S. rebounded relatively quickly from the financial downturn and has now recovered to pre-recession levels, the industry is still in the midst of major change, with several fundamental shifts influencing how business travel will be conducted in the future. This report provides a comprehensive view of the state of managed travel in the U.S., along with the key metrics, dynamics and trends that will shape the arena through 2013.
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