PhoCusWright Research

Found 172 matching products (showing newest first).

Wanted: A Quality Mobile Offering

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US $250 €181

This Analysis outlines the key components of a quality mobile offering, examines the potential impact of HTML5 and mobile wallet technology, and provides recommendations for travel companies to develop and execute an effective mobile strategy.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Gamification: Because Business is Not all Fun and Games

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US $250 €181

While there is an extraordinary level of participation in social gaming, and people interact with content online for hours, is there a place for gaming in business without detracting from employee productivity and performance? Can gamification be used to create loyalty to a travel brand, product or service? Is the average traveler motivated by the same elements as gamers? This Analysis addresses gamification in terms of the performance metrics it can impact, and the influence it can have on purchases, participation and brand decisions made by customers and employees in travel.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

Air Travel Distribution From A to Z

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US $350 €253

Air travel shopping and booking once bore the DNA of a regulated industry in which airlines had a single product: transportation from Point A to Point B. But products and services have grown more complex, and carriers have pushed for direct sales that bypass a range of intermediaries in the travel value chain. This article outlines the traditional way in which air booking has operated, and considers new models to accommodate the various ancillary products and services that airlines now offer.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers

Digital Content: The Future of Travel Marketing

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US $350 €253

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

Direct Connect and Ancillaries for Airlines: New Distribution Capability

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US $350 €253

Over the past 50 years, the players in air travel facilitation, distribution and sales have established an efficient process for selling travel products and services. However, new technologies such as the Internet and XML have entered the picture, and have the potential to drive major changes in the business process of selling air travel. This Spotlight examines the New Distribution Capability (NDC) initiative, including its implications for direct connect and airline ancillary sales.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

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US $995 €720

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
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Report | Published: July 2013
Free For: Global Subscribers

Staying Local: A Study of the U.S. Road Traveler

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US $995 €720

Finally, the nitty-gritty on the quintessential American vacation: PhoCusWright's Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of dynamic trends in the U.S. domestic drive market – including travel incidence, trip frequency and duration, and travel expenditure – and illuminates the travel planning process to find out what makes road travelers tick. What motivates their destination decisions? What divides advance planners from spontaneous ones? Is offering local deals a good deal for travel companies?
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Report | Published: July 2013
Free For: Global Subscribers

Online Travel Agencies 1Q13: Domestic Pressures Persist, While Overseas Growth Holds

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US $350 €253

U.S. online travel agencies started 2013 with a bang – the top three public OTAs achieved considerable collective growth in the first quarter, thanks to healthy demand in overseas markets. Growth at home, however, continues to slow.
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Data Point | Published: July 2013
Free For: European, Global, and Asia Pacific Subscribers

U.S. Vacation Rentals 2009 - 2014: A Market Reinvented

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US $995 €720

Vacation rentals now account for more than one fifth of the U.S. lodging industry, based on room revenue. Rapid advancement is altering the competitive landscape, enabling property management companies to run their rental operations with greater savvy and sophistication, empowering individual homeowners to market and rent their vacation homes directly, and improving the shopping and booking experience. This report represents a comprehensive study of the U.S. vacation rental marketplace, including sizing, key segmentation, challenges, opportunities and trends.
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Report | Published: May 2013
Free For: Global Subscribers

Technology Spend Survey

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US $350 €253

Travel and tourism is one of the largest industries in the world, and technology is what drives travel commerce. PhoCusWright conducted a survey to better understand how travel companies allocate their technology budgets. This Spotlight examines the results of the research, highlighting travel companies' investments in online travel distribution, smartphone and tablet apps, social media, Big Data, security, cloud computing and more.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers