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Data, analysis and insight into the Italian travel industry, with projections of future performance trends through 2013. The report covers Italian market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
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A detailed overview of the European travel market with market sizing and growth forecasts through 2013, this report focuses on the European online leisure/unmanaged business travel marketplace. It also includes an in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia.
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Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
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Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Despite the pervasive fragmentation of the market, group buying has serious potential in European travel. The key for suppliers is appealing to the unique preferences of individual country markets. With economic growth across most of Europe stuttering, Europeans have taken to holidaying within the continent and are taking shorter but more frequent domestic holidays.
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Thanks to network expansion, increases in convenience, and deregulation, online rail distribution in Europe is growing. While this growth faces major barriers, various groups are working to surpass these challenges.
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In 2009, the U.K. was still reeling from the global financial crisis. Due to budget constraints,travelers took fewer trips, knocking outbound holidays and trips to visit friends and relatives down. All in all, however, the U.K. travel market is seeing light at the end of the tunnel. GDP is projected to grow in 2010 officially signaling the end of the recession, and travel will pick up again.
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Encompassing Denmark, Norway and Sweden, the Scandinavian travel market totaled gross bookings declined in 2009 from the previous year. The downturn in bookings, however, is modest in comparison to the rest of Europe. In terms of online bookings, Scandinavian sales were flat for the first time. Nevertheless, online penetration jumped over four percentage points from 2008. This is the second highest online penetration in Europe after the U.K.
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With 74 million visitors, international travel to France fell in 2009 as a result of the global economic crisis and the relative strength of the euro. However, the fall in international visitors was offset by growth in domestic tourism. Despite declining overall sales, the online component of the French travel market grew slightly in 2009. However, growth rates were not even across all sectors, as airline, rail, and car hire online sales dropped in line with revenue reductions in their respective sectors.
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Facing the aftermath of the financial crisis - which severely affected nearly all European economies - Germany was able to avoid high unemployment rates and maintain relative economic stability throughout 2009. Nevertheless, growth in all sectors of the travel industry slowed, dragging total gross bookings for the German travel market down.
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