$495 USDAnalyst: Mark Blutstein, Douglas Quinby
Apart from the advent of the Internet itself, no phenomenon has
both captivated and terrified travel executives as has the rise of mobile. Its
impact continues to evolve – but the implications are profound. This short
report provides a complete view of the mobile traveler in 2017, including who
they are, how they plan and shop for travel, how they use their device in-trip,
and what it all means for travel brands and the industry overall.