U.S. Leisure Traveler: Loyalty

A U.S. Consumer Travel Ninth Edition Report

U.S. Leisure Traveler: Loyalty Published July 2017 Analysts: Mark Blutstein, Cathy Walsh

 

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Research Type:
Format:
Slideshow & PDF
Pages:
26 slides

The competitive travel marketplace and high costs of traveler acquisition are strong motivation for travel companies to keep existing customers coming back for more. Loyalty programs seek to do just that, offering perks and points to returning travelers. But are travel companies’ loyalty efforts paying off? Part of the U.S. Consumer Travel Report Ninth Edition series, this Spotlight looks at U.S. travelers’ participation and status in loyalty programs, including their reasons for joining, multiple memberships, point/mileage redemption and more.

Also in this series:

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US $495 
CA $636 • £368 • €422
FREE for Global Subscribers
Add to Cart