China Unbounded: The Rapid Rise of China’s Outbound Millions

Summary

Chinese travelers have been an emerging force for several years. They represent a huge amount of trip traffic and travel spend – and with the easing of travel and visa restrictions that once made trips abroad inaccessible for all but a tiny sliver of the population, they are making up for lost time. When they go abroad, Chinese travelers are taking those mobile-savvy habits with them, even as many visit a country or a continent for the first time. 

Phocuswright's China Unbounded: The Rapid Rise of China’s Outbound Millions is a first-of-its-kind look at the Chinese outbound traveler, examining behaviors and motivations across the travel life cycle, from destination selection to in-destination purchases and everything in between. It examines Chinese travelers’ online shopping habits on travel products from air and lodging to shopping and vacation packages. 

Research highlights include:

• The size of the outbound Chinese traveler market, including forecasts for total and online travel markets
• Travel attitudes and preferences across demographics, travel behavior, trip type and destination
• Decision-making and planning variances by destination
• Key trends driving the outbound Chinese travel market

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Phocuswright thanks its sponsors for China Unbounded: The Rapid Rise of China’s Outbound Million. Without their active support, this research would not have been possible.

Auckland International Airport
Ctrip.com
Fáilte Ireland
FRHI Hotels & Resorts 
Hawaii Tourism Authority
InterGlobe Technologies
Kuoni Group
Las Vegas Convention and Visitors Authority
Los Angeles Tourism & Convention Board
Meritus Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc.
Travel Alberta
TripAdvisor®