- PhoCusWright presents a project overview to potential sponsors over a 90-day period. Sponsors sign up for the study during this time frame and agree to the appropriate costs.
- The Kickoff Call: PhoCusWright analysts and the sponsor's team have an initial call to discuss specific points of interest and success factors.
- PhoCusWright analysts drafts surveys and interview discussion guides as outlined in the project prospectus, incorporating core points of interest as established in the kick-off call. Each sponsor that signs up prior to the review deadline has the opportunity to provide input into surveys and interview discussion guides.
- The research phase of the project commences (e.g., surveys, interviews, focus groups), as outlined in the prospectus.
- PhoCusWright analysts tabulate results and analyze findings, preparing an in-depth PowerPoint deliverable containing all project findings for each sponsor.
- Each sponsor receives a group or individual Webinar presentation, depending on sponsorship level. The PDF copy of the summary report, produced as an additional output from the research serves as the final deliverable.