$995 USDAnalyst: Alice Jong, Bing Liu, Douglas Quinby
While the travel industry tends to be preoccupied with what’s
happening in air and hotel, it’s the activities on the ground that inspire
travelers to go places. Travel activities, the aggregate of in-destination
spend on tours, activities, attractions and events, is the third-largest travel
segment and accounts for 10% of global travel revenue. This report explores the
state of travel activities to assess the market landscape, the challenges ahead
and the opportunities for distribution in the broader travel marketplace.