Published: June 2014
When studying the U.S. travel, tourism and hospitality marketplace, booking revenue tells only part of the story. In this increasingly competitive market, travel companies spend millions of dollars on advertising each year to attract and convert customers. This Special Project provides sizing and forecasts for U.S. travel advertising spend from 2011-2015. The results will offer a comprehensive view of the travel advertising universe, including offline, online (display, search and referral), and mobile advertising, with breakouts by product and channel.