Multi-Client Research

Invest in the Future of Your Business

Phocuswright's Special Projects are a series of multi-client topical research studies dedicated to answering tough questions about travel, tourism and hospitality. Phocuswright opens these projects up for participants and sponsors to help set the research agenda.

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Phocuswright Special Projects

Learn more about the benefits of sponsoring.

You Shape This Research to Suit Your Needs

Special Projects enable sponsors to help set the research agenda, yielding many of the benefits of custom research at a fraction of the cost. As the sponsor of a Special Project, your brand is featured as a partner in a cutting-edge research project, and you provide input as Phocuswright analysts develop survey and interview questions. At the completion of the project, you receive a robust deliverable, customized based on your project goals and interests.

Participating in a Special Project Can Help You

  • Establish your company as a thought leader and sponsor of groundbreaking research
  • Benefit from branding and promotional rights
  • Prioritize investments in quickly evolving regions, segments or technologies
  • Identify potential partners
  • Understand future trends before your competitors do
  • Strengthen your company's position as an expert in your category
  • Evaluate market opportunity to provide direction for future strategy

Special Project Topics

Invest in the Special Project that's right for your company.

INDEPENDENT HOTELS
Take the mystery out of independent properties and learn the unknowns.
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SEARCH, SHOP, BUY
"Search, shop, buy" is unraveling. Gain insight into the new multi-channel, multi-site, multi-device model to compete in today's evolving market.
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CANADIAN TRAVELERS
Take a fresh look at this growing marketplace to see what's new, what's changed and what's on the horizon.
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MIDDLE EAST
It's time to take a second look at the world's sixth largest travel market to determine where the Middle Eastern online travel market stands today – and where it's going.
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INDIAN CONSUMER BEHAVIOR
Explore the growing segment of Indian travelers choosing holiday and vacation packages.
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SOCIAL MEDIA IN TRAVEL: MAYHEM, MYTHS, MOBILE & MONEY
Provides clear, quantitative insights around what travel companies want and need to manage, mobilize and monetize their social media strategy.
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View all upcoming projects.