The Knowledge to Compete and Win

PhoCusWright Research is your company’s competitive advantage in today’s evolving travel, tourism and hospitality marketplace. Whether you become a PhoCusWright Research subscriber or purchase individual reports, you’ll tap a continuous source of late-breaking research, accurate data and in-depth analysis. You’ll gain the perspective to make smart, strategic decisions and avoid unnecessary mistakes.

Who Benefits from PhoCusWright Research?

TRAVEL INDUSTRY SPECIALISTS

Get the facts, figures and analysis to help answer strategic and tactical questions.
Keep abreast of all facets of travel distribution on a worldwide basis.
Avoid being blindsided by common pitfalls in this complex, dynamic travel market.

MARKETING AND STRATEGY PROFESSIONALS

Leverage PhoCusWright’s facts and figures for marketing and business plans, pitches for capital, investor presentations, client presentations, and executive summaries.
Understand the difference between significant trends and marketing hype.
Benchmark your business against your competitors.

FINANCIAL AND INDUSTRY ANALYSTS

Obtain a virtual MBA in travel distribution, learning from the best and brightest minds in travel industry research and analysis.
Utilize trend analysis and forecasts to plan your buy / sell strategies.
Learn about the industry’s most powerful players from both a B2B and B2C perspective.

LEARN MORE about PhoCusWright’s subscriptions and how they enable you to engage tomorrow’s customers while maximizing today’s customers.>>

There are four ways to access PhoCusWright Research

Purchase individual reports on specific topics.
Subscribe to PhoCusWright Research services with The Global Edition, The Technology Edition or The European Edition.
Participate in a PhoCusWright Special Report: In-depth analysis of a specific topic including input into the study and customized deliverables.
Commission PhoCusWright for a custom research project designed to meet your specific needs.

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whitepapers

"Some Say Travel Agents are Dinosaurs, Destined for Extinction."
04/09/2008

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“The online travel marketplace is incredibly dynamic, and the research from PhoCusWright provides a depth of analysis on technology and consumer behavior that has helped Yapta to identify market opportunities and to innovate solutions for travelers. The analysts at PhocusWright know the market well, and keep close tabs on new developments and emerging trends. There is no equal to the quality and depth of their research from my view.”

Tom Romary
Yapta Inc.