Phocuswright Research

Found 2 matching products (showing newest first).

Staying Local: A Study of the U.S. Road Traveler

US $995 €888

Finally, the nitty-gritty on the quintessential American vacation: Phocuswright's Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of dynamic trends in the U.S. domestic drive market – including travel incidence, trip frequency and duration, and travel expenditure – and illuminates the travel planning process to find out what makes road travelers tick. What motivates their destination decisions? What divides advance planners from spontaneous ones? Is offering local deals a good deal for travel companies?
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Report | Published: July 2013
Free For: Global Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

US $995 €888

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers