Phocuswright Research

Found 2 matching products (showing newest first).

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

US $895 €792

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Report | Published: January 2012
Free For: Global Subscribers

Presentation: Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel

US $199 €176

Understanding the dynamics of European traveler behavior is critical for travel companies building brands in the U.K., France and Germany.
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Presentation | Published: July 2010
Free For: European and Global Subscribers