Phocuswright Research

Found 4 matching products (showing newest first).

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

US $995 €888

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

US $500 €446

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Online Travel Agencies 4Q and Full Year 2011: Global Growth Remakes the Market

US $450 €402

Despite the economic difficulties of 4Q11 – rising fuel prices and airfares, a stronger U.S. dollar, and ongoing financial drama in Europe – online travel agencies delivered mostly strong performances, with solid growth in international markets. The outlook for 2012 is exciting but uneven, with OTAs fighting hard for U.S. share and making gains in Europe.
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Data Point | Published: April 2012
Free For: European, Global, and Asia Pacific Subscribers

Presentation: Phocuswright's Global Online Travel Overview

US $199 €178

An audio/video recording of the February 3, 2010 Online Event presenting an outlook for online travel in the U.S., Europe and Asia Pacific as well as key trends and opportunities for growth and innovation.
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Presentation | Published: February 2010
Free For: European and Global Subscribers