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While 2010 brought needed relief to Europe's online travel industry, growth for the year will be minimal. The recession slashed a wound across European nations that will not heal overnight - but it also pushed more travelers online to search for deals, boosting penetration in historically lagging markets. PhoCusWright's European Online Travel Overview Sixth Edition provides in-depth analysis and sizing for the total market and online leisure/unmanaged business travel, including trending by segment and channel for Europe overall as well as six key individual markets - France, Germany, Italy, Scandinavia, Spain and the U.K.
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PhoCusWright's Canadian Online Travel Overview Second Edition: 2007-2011 provides updated market sizing and projections through 2011 as well as an in-depth analysis of the major trends in online travel and distribution, including consumer behavior, the effects of the global recession, and the dynamics of social media and mobile.
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Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.
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