PhoCusWright Research

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.
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