PhoCusWright Research

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The State of Social Media in Travel

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US $795 €628

Please note that this report must be opened in Adobe Reader or Acrobat in order for the enhanced audio to work.
Social media has been a marketing mega trend for the past decade, with enormous implications for travel. But questions about the value of social media across the travel search-shop-buy process persist. This audio-enhanced report assesses the state of social across the global travel industry, including travel companies' strategies, activities, successes and management of social media.
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Report | Published: September 2014
Free For: Global Subscribers

Asia Pacific Online Travel Overview Seventh Edition: Online Travel Agencies

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US $995 €786

Online travel agencies (OTAs) are at the heart of rapid change across the Asia Pacific (APAC) travel market. From continued product diversification and the desktop-to-mobile shift, to IPOs and consolidation, the APAC OTA landscape is in constant flux. OTAs are growing rapidly, and will continue to do so for several years. This report presents comprehensive sizing, analysis and forecasts for the APAC OTA marketplace, including coverage of key players, segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

India Online Travel Overview Seventh Edition

Indiaoto
US $995 €786

Total travel gross bookings in India increased 11% in 2013 in local currency terms, but remained flat in U.S. dollars due to currency woes. However, double-digit gains are projected for the next several years, as stronger growth in the online market drives up penetration rates. This report presents comprehensive sizing, analysis and forecasts for India's total and online travel markets, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Australia & New Zealand Online Travel Overview Seventh Edition

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US $995 €786

Due in part to foreign exchange variations and a sluggish economy, the Australia-New Zealand travel market suffered a mild setback in 2013. However, the online market is mounting a notable comeback in 2014, and is expected to outpace growth in the total market for the next three years. This report presents comprehensive sizing, analysis and forecasts for the Australia-New Zealand total and online travel markets, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Japan Online Travel Overview Seventh Edition

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US $995 €786

While gross bookings for Japan's total travel market grew 7% in local currency terms in 2013, a weakened yen translated this uptick into declines in dollar terms, causing the market to slide significantly. However, growth is projected for 2014, and the country's mature online travel market is expected to outpace the total market. This report presents comprehensive sizing, analysis and forecasts for Japan's total and online travel markets through 2016, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

China Online Travel Overview Seventh Edition

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US $995 €786

China's travel market is the second largest in the world, and in 2013 exhibited stronger growth than its three closest competitors: the U.S., Germany and Japan. Moreover, the country's potent mix of tech-savvy travelers, determined online leaders and positive investment outlook is fueling one of the most dynamic online travel markets on any continent. China Online Travel Overview Seventh Edition explores China's total and online travel markets, revealing key trends, market sizing and projections for 2012-2016.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

European Hotel Distribution and Market Trends

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US $450 €356

Despite ongoing economic uncertainties, the European hotel market has demonstrated continuous growth over the past four years, and total gross bookings are expected to reach a record high in 2014. While OTAs capture the majority of web revenues, new distribution technologies and evolving business models could provide more leverage for hoteliers in the future. This Spotlight explores Europe's vibrant hotel marketplace, including size of the market, key trends and evolving online distribution dynamics.
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Spotlight | Published: August 2014
Free For: European and Global Subscribers

Intelligent Travel Assistants: When Will True Intelligence Arrive?

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US $250 €198

The concept of a computer-generated intelligent assistant has been around for decades. While today's intelligent assistants still lack true artificial intelligence (AI), these capabilities are being actively developed, and this will have significant implications for travel. This Analysis explores the latest advances in intelligent assistants, and considers how the development of a dedicated, Intelligent Travel Assistant (ITA) could impact our industry.
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Analysis | Published: August 2014
Free For: Innovation Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €356

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Seventh Edition

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US $1,995 €1577

Asia Pacific's rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region's brightest star, will slow a bit over the next several years, expansion in APAC's other markets will remain largely unhindered. Asia Pacific Online Travel Overview Seventh Edition charts the region's growth in 2013 and explores the unique - and rapidly changing - dynamics shaping both individual country markets and that of Asia Pacific as a whole. The report provides comprehensive analysis of the state of travel commerce in Japan, India, China and Australia-New Zealand, including projections through 2016, and offers focused insight into developments in the online travel agency and mobile segments.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers