PhoCusWright Research

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The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015

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US $995 €739

The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies are battling it out to reach customers via the media and devices they spend the most time with. This report assesses the U.S. travel advertising marketplace, analyzing the trends, practices and allocations for travel industry spending from 2011-2015. Particular emphasis is given to online ad spend dynamics and strategies.
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Report | Published: June 2014
Free For: Global Subscribers

Share This! Private Accommodation & the Rise of the New Gen Renter

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US $795 €590

The transformation in the alternative accommodations sector over the past decade has been nothing short of revolutionary – and has given rise to a unique breed of U.S. rental travelers. PhoCusWright undertook this study to find out who these travelers are, how they travel, what they want, and how they shop and book. The analysis also examines the potential overlap between the rental and hotel markets and takes an in-depth look at emerging trends among rental travelers, including demographics, travel behavior and use of consumer technology.
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Report | Published: June 2014
Free For: Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €590

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from PhoCusWright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Hotel Technology: Delivering an Outstanding Customer Experience

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US $250 €186

The options for hoteliers to attract and retain customers using technology-based innovation have never been better. New technologies, evolving business models and heightened competition are providing hoteliers with both the opportunity and the impetus to leverage a variety of innovative products and services. This Analysis provides an overview of some of the unique opportunities available to the lodging industry that can help drive loyalty, fuel word-of-mouth and increase repeat business.
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Analysis | Published: June 2014
Free For: Innovation Subscribers

Online Travel Agencies 1Q14: Travelocity Elevates Expedia, But Priceline Still the Growth Leader

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US $350 €260

Expedia and Priceline continued their battle for the world's top spot among online travel agencies (OTAs) in 1Q14. While Expedia received a significant boost from the addition of its affiliate partner Travelocity in the U.S., Priceline notched segment-leading year-over-year growth, owing to its robust international operations.
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Data Point | Published: May 2014
Free For: European, Global, and Asia Pacific Subscribers

The Tour Operator is Dead - Long Live the Tour Operator

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US $350 €260

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come under waves of competitive pressure, prompting change, consolidation and closures. This Analysis examines some of the challenges tour operators face - including consumers who seek to build their own travel packages, and technologies that enable new players and business dynamics - along with the ways in which traditional vacation packagers are reinventing themselves in order to stay vital.
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Analysis | Published: May 2014
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2014 and Beyond

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US $500 €371

In 2014, travel companies hold the power to introduce the next generation of technology-based services. Big data, new distribution channels, social media, and a focus on customer service are redefining travel. Despite the excitement of so many possible directions, companies will ensure their future in the travel marketplace by addressing technology needs wisely - not just boldly adopting The Next Big Thing.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

Traveler Reviews and Social Media in China

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US $795 €590

China's vibrant social media environment has quickly become a crucial part of travel shopping. As travelers increasingly share their experiences, and shoppers turn for advice to those who have gone before them, user reviews play a big role in the purchase decision. This report examines the role and impact of traveler review content on China's online travel ecosystem, including the volume and sentiment of reviews, as well as key metrics used to gauge social travel performance.
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Report | Published: May 2014
Free For: Global and Asia Pacific Subscribers

Travel Innovation: The State of Startups 2005-2013

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US $795 €590

Travel, tourism and hospitality has a history of attracting entrepreneurs inspired by the industry's complexities and eager to bring innovation to the world's largest industry. This Analysis tracks the global travel startup landscape from 2005 to 2013, examining more than 700 startups founded during this period. The article discusses startup developments and funding by region, with additional analysis on both vertical and horizontal focus.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

NDC Update: A Radical Change to Travel Distribution?

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US $350 €260

IATA's New Distribution Capability (NDC) has significant implications for travel distribution, which could profoundly affect airlines, global distribution systems (GDSs), travel management companies (TMCs) and online travel agencies (OTAs). While a key objective of NDC is to give airlines greater control over pricing and ancillary services, its potential impact on travelers and other stakeholders remains unclear. This Spotlight provides an update on NDC progress to date, highlighting the successes, challenges and the ongoing controversy.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers