PhoCusWright Research

Found 280 matching products (showing newest first).

The Open Booking Effect and Its Impact on Corporate Travel

Iconanalysis_large
US $350 €253

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
[ view more details ]

Analysis | Published: April 2014
Free For: Innovation Subscribers

State of Startups: Asia 2005 - 2013

Iconspotlight_large
US $300 €217

As Asian travel markets hurtle into online maturity, innovative startups play a growing role in the region. Investment dollars increasingly chase some of the world's fastest growing online travel markets in APAC. This analysis assesses the current travel startup landscape across Asia – where entrepreneurs are focusing their attention, where investment dollars are flowing, and what industry segments are capturing the attention of entrepreneurs and investors alike.
[ view more details ]

Spotlight | Published: April 2014
Free For: Global and Asia Pacific Subscribers

Door-to-Door Travel and Multimodal Search: Finding and Booking a Complete Trip

Iconanalysis_large
US $350 €253

As many travelers know - especially frequent business travelers - air, hotel and car rarely encompass the whole trip. Transportation to and from the airport, for example, can be costly and confusing, especially for complex trips to unfamiliar destinations. Enter multimodal search engines: where travelers can compare and combine air travel with rail, ferry and public transport, all within a single search, and know exactly how they'll get from point A to point B.
[ view more details ]

Analysis | Published: April 2014
Free For: Innovation Subscribers

The Mobile Landscape: A Multi-Region Spotlight

Iconspotlight_large
US $650 €470

Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers use mobile devices for travel vary by region and market. This article examines the current state of mobile adoption and mobile travel development across three regions – Asia Pacific, Europe and the U.S. – and offers details on device usage, traveler behavior, innovation, and strategies from key travel companies in each region.
[ view more details ]

Spotlight | Published: April 2014
Free For: Innovation Subscribers

Online Travel Agencies 4Q and Full Year 2013: Global Gains as Meta, Mobile and IPOs Set the Stage for an Intense 2014

Icondatapoint_large
US $450 €325

Amid change and consolidation, 2013 was a year to remember for online travel agencies (OTAs). Public OTAs delivered impressive performances, as global markets, mobile and metasearch increasingly took center stage. The big three public OTAs gained from improving market conditions in the U.S., but international online markets grew faster, benefiting both local and global players.
[ view more details ]

Data Point | Published: April 2014
Free For: Global and Asia Pacific Subscribers

It's the End of the PNR as We Know It

Iconanalysis_large
US $250 €181

The PNR, while reliable, has far-reaching limitations. Still, its usefulness has prompted global distribution systems to give it a makeover rather than quash it altogether. Each GDS is creating a program that builds on the old PNR, maximizing its strong suits and minimizing its faults.
[ view more details ]

Analysis | Published: March 2014
Free For: Innovation Subscribers

When They Get There: Activities, Attractions, Events and Tours in Europe

Euroindest_lg
US $1,195 €864

The travel activities opportunity in Europe is much larger than that in the U.S., and variations between individual European markets make the region a distinctly different field of play. When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe examines the travel activities segment in five key European markets (France, Germany, Spain, Italy and the U.K.), provides insight into the latest progress in the travel activities ecosystem, and identifies lingering barriers to online and mobile activities growth.
[ view more details ]

Report | Published: March 2014
Free For: European and Global Subscribers

Mobile in U.S. and European Markets - Beyond a Uniform Strategy

Icondatapoint_large
US $350 €253

A study of four of the world's most lucrative online travel markets – France, Germany, the U.S. and the U.K. – reveals differences in demographics, consumer preferences, and macroeconomics that heavily influence the dynamics of each market's mobile travel development. Companies hoping to grab mobile share in these markets need to tailor their strategies accordingly.
[ view more details ]

Data Point | Published: February 2014
Free For: European and Global Subscribers

Social Commerce: The Journey and the Destination

Iconanalysis_large
US $350 €253

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
[ view more details ]

Analysis | Published: February 2014
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

Destun_lg
US $995 €720

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
[ view more details ]

Report | Published: February 2014
Free For: European and Global Subscribers