Phocuswright Research

Found 321 matching products (showing newest first).

European Online Travel Overview Tenth Edition - PRE-RELEASE

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US $2,495 €2011

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Expected Publication Date: December 31, 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2011

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

European Consumer Travel Report Fifth Edition

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US $1,495 €1205

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumer confidence has proven remarkably resilient. The vast majority of travelers in major markets continue to indulge in much-needed vacations. Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of traveler behaviors and purchase trends across three key European markets - France, Germany and the U.K. - via a range of metrics, including trip incidence, frequency and duration, travel expenditure and travel product consumption. The report also provides insight into online/offline channels, explores which technology features travelers use during each stage of the trip process, and measures the growing impact of mobile devices.
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Report | Published: November 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €120

PURCHASE BY JAN. 15 FOR SPECIAL PRICING AND BONUS DISCOUNT! Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Latin America Online Travel Overview Second Edition

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US $995 €802

Phocuswright's Latin America Online Travel Overview Second Edition is a comprehensive analysis of six Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The report looks at the air, accommodations, car rental, and tour operator segments along the latest local and global trends impacting travel companies operating in the region; market sizing for total market, supplier segments, and intermediaries including OTAs and traditional travel agencies. Actual and forecasted figures are available through 2016. Data and analysis on consumer booking behavior are also available for select markets.
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Report | Published: November 2014
Free For: Global Subscribers

Europe's Meta Game: Update on Evolution of Travel Search

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US $350 €282

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
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Spotlight | Published: October 2014
Free For: European and Global Subscribers

Customer Experience Management: New Technology Leads to New Benefits

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US $450 €363

Hospitality and tourism are about creating a welcoming environment for travelers, but the ways in which suppliers go about creating this environment have changed dramatically, particularly given the rapid advances in Internet usage and technology. Travelers have embraced online tools at every stage of their journey. Using several hospitality industry case studies, this Spotlight illustrates how hotels can adjust their customer experience management (CEM) strategies and leverage new technology to optimize their guests' experiences.
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Spotlight | Published: October 2014
Free For: Innovation Subscribers

Online Travel Agencies 2Q and 1H14: With Priceline Ascendant, OTAs Focused on Maintaining Growth

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US $450 €363

Led by Priceline's advances, online travel agencies (OTAs) achieved new highs in 2Q14, making it challenging to sustain similar growth going forward. But OTAs continue to pursue new growth avenues by expanding into new markets, investing in new technologies and acquiring companies large and small.
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Data Point | Published: October 2014
Free For: European, Global, and Asia Pacific Subscribers

Automated Speech Recognition: Getting More Important Every Day

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US $250 €201

Automated speech recognition (ASR) is growing in both popularity and capability. In the travel category, it has become a preferred method for interacting with computing devices, and a strategic technology for customer experience management (CEM). This Analysis examines current and planned ASR technology, including its potential to improve traveler experiences and boost ROI for suppliers and intermediaries.
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Analysis | Published: October 2014
Free For: Innovation Subscribers

U.S. DMO Advertising Spending Trends: 2011-2015

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US $450 €363

In their efforts to promote cities, regions or entire countries, destination marketing organizations (DMOs) spend more on advertising (as a percentage of their operating budgets) than any other type of travel organization. Yet DMOs' ad spend differs significantly from that of other travel marketers. This Data Point explores U.S. DMO advertising spending - both online and offline - with a focus on the particular channels to which they allocate their ad dollars.
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Data Point | Published: September 2014
Free For: Global Subscribers