Artificial Intelligence and the Future of Travel

Businesses and product developers have just begun to understand the enormous potential of artificial intelligence (AI) and its associated disciplines. Artificial Intelligence for Travel, the first of a four-part series from Phocuswright, provides an essential primer for any strategic travel executive seeking to understand the building blocks of AI and the potential impact on travel and their business.

AI combines machine learning, deep learning, natural language processing and cognitive computing. Innovations in these areas will transform how travelers interact with travel brands, from conversational user interfaces to more powerful personalization through bigger data and better analytics. Some in travel have already begun to implement AI strategies to engage customers throughout the traveler life cycle (dream, search, shop, buy, experience, share).

Want to learn more about AI in travel? Check out these two Phocuswright Europe sessions (held last week in Amsterdam) on the impact of AI in travel:

• Executive Interview: Paul English, CEO, Lola (May 17, 2017)
  The co-founder and former CTO of KAYAK is on a new mission to reinvent travel planning with mobile, messaging, AI and – believe it or not – travel agents.
• Executive Roundtable: Emerging Technologies (May 18, 2017)
  Emerging technologies are poised to change the way travelers interact with travel content. This session explores three key trends: virtual reality, voice interaction and personalization. A panel of experts share their vision on how these new user interfaces impact the search, shop and buy experience.

We will continue the dialogue at The Phocuswright Conference (held November 7 - 9, 2017 in Florida) with experts in the field. Register by May 26 to save $900 on your ticket!

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