Global Mobile Market Sizing: Focus on U.S., APAC and Europe

Global Mobile Market Sizing: Focus on U.S., APAC and Europe Published August 2017 Analyst: Michael Coletta

 

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Mobile is rapidly becoming the de facto method of accessing the Internet around the globe. Correspondingly, travelers across the world are using their mobile devices to book travel on a steadily increasing basis. But the appetite of travelers to book on mobile varies greatly by region and by country, and some of the places where booking on mobile is most prominent may come as a surprise.

This report highlights the status and projected growth of mobile bookings in the leisure/unmanaged business travel markets where Phocuswright has collected data across the U.S., Asia Pacific (APAC)  and Europe. Estimates and projections for the APAC market include China, India and Japan only, collectively referred to as the APAC Big 3 throughout this article. European market figures are based on 15 European Union countries (the EU15) plus Switzerland and Norway.

Purchase today for a concise snapshot of the global state of travel booking on mobile devices, including historical sizing of individual markets and projected growth through 2020.

  • Introduction
  • Methodology
  • Global Overview
  • U.S.
    • U.S. Overview
    • U.S. Segments
    • U.S. Suppliers vs. OTAs
  • APAC (Big 3)
    • APAC Big 3 Overview
    • APAC Big 3 Segments
    • APAC Big 3 Suppliers vs. OTAs
  • Europe
    • Europe Overview
    • Europe Segments
    • European Suppliers vs. OTAs

Estimates and projections for the Asia Pacific (APAC) market include China, India and Japan only. These three key markets are collectively referred to as the APAC Big 3 throughout this article, where appropriate. No mobile data was included for any other countries in APAC.

Estimates and projections for the total European market are based on 15 European Union countries (the EU15) plus Switzerland and Norway. The EU15 comprises the following 15 countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain, Sweden and the U.K. Emphasis is placed on six key European markets: France, Germany, Italy, Scandinavia (comprising Denmark, Norway and Sweden), Spain and the U.K. (including Northern Ireland). The “Rest of Europe” refers to a rollup of the other seven countries.

This analysis does not include any mobile data for the Middle East, Latin America or Africa.

When referring to mobile travel bookings, this article frequently uses the term mobile booking penetration, defined here as the share of online gross bookings made via mobile devices such as smartphones and tablets.

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