Netherlands Spotlight: Open-Minded Travelers and Online Innovation

Summary

As the home country to both Booking.com and KLM Royal Dutch Airlines, the Netherlands plays an important role in the global travel marketplace. In addition, the country’s strong Internet penetration and open-minded population make it a very attractive online market for suppliers and intermediaries across all travel segments. This Spotlight presents an overview of the Netherlands travel market, including inbound, outbound and domestic trips, as well as an analysis of the country’s travel supplier and distribution landscapes.