The In-Destination Experience: Shopping, Dining, Activities & Tours

Summary

For years, the tours and activities sector has trailed the rest of the travel industry in the digital travel distribution ecosystem. But the digital discovery and delivery of tours, activities, and all of the things travelers do "when they get there" is finally arriving. Startups are tackling the barriers of consumer understanding, economics, lack of technical sophistication and fragmentation. More affordable technology is now widely available to the long tail of small suppliers. And mobile device usage among travelers in destination has become mainstream.

Phocuswright's The In-Destination Experience: Shopping, Dining, Activities & Tours provides a global analysis of what travelers do, how they plan and book, and the industry landscape of providers serving travelers in-destination. The study assesses the challenges and opportunities confronting the travel industry, as well as the emerging technologies and numerous startups poised to remake the in-destination experience.

Key topics include:

• The fundamentals of consumer behavior around tours and activities across eight major travel markets worldwide
• An analysis of the key developments in consumer and supplier technology shaping the marketplace
• A sweeping view of startups tackling the sector
• Key trends and business models poised to redefine the in-destination traveler experience

Purchase Phocuswright's The In-Destination Experience: Shopping, Dining, Activities & Tours for data and insight into the evolving tours and activities sector.