The In-Destination Experience: Shopping, Dining, Activities & Tours

The In-Destination Experience: Shopping, Dining, Activities & Tours Published October 2015 Analysts: Douglas Quinby,Alex Kremer, Marcello Gasdia

 

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For years, the tours and activities sector has trailed the rest of the travel industry in the digital travel distribution ecosystem. But the digital discovery and delivery of tours, activities, and all of the things travelers do "when they get there" is finally arriving. Startups are tackling the barriers of consumer understanding, economics, lack of technical sophistication and fragmentation. More affordable technology is now widely available to the long tail of small suppliers. And mobile device usage among travelers in destination has become mainstream.

Phocuswright's The In-Destination Experience: Shopping, Dining, Activities & Tours provides a global analysis of what travelers do, how they plan and book, and the industry landscape of providers serving travelers in-destination. The study assesses the challenges and opportunities confronting the travel industry, as well as the emerging technologies and numerous startups poised to remake the in-destination experience.

Key topics include:

  • The fundamentals of consumer behavior around tours and activities across eight major travel markets worldwide
  • An analysis of the key developments in consumer and supplier technology shaping the marketplace
  • A sweeping view of startups tackling the sector
  • Key trends and business models poised to redefine the in-destination traveler experience

Purchase Phocuswright's The In-Destination Experience: Shopping, Dining, Activities & Tours for data and insight into the evolving tours and activities sector.

  • Introduction: A Travel Category Comes of Age
    • Methodology
      • The Traveler Point of View: Global Consumer Survey
      • The Industry Point of View: Executive Interviews
      • Analysis of Travel Startups Targeting Activities
    • Key Terms & Definitions
    • Key Findings
      • The Traveler View
      • Key Industry Trends
      • The State of Startups
  • The Traveler View
    • What Travelers Do In Destination
      • Dining & Shopping
      • Tours, Excursions & Outdoor Activities
      • Museums, Theme Parks & Ticketed Events
    • When Travelers Plan & Book In-Destination Experiences
      • Let’s Look – but Not Book – in Advance
      • Why Is China Different?
      • Booking: It (Still Mostly) Happens When We Get There
    • Devices Used to Plan & Book In-Destination Experiences
      • Mobile’s Time Still to Come
      • For Millennials, Mobile Is Arriving Sooner
      • As Travelers Go Mobile, the Industry Falls Behind
      • Tablets Are a Nonfactor
    • How Travelers Book In-Destination Experiences
      • Walk-Up Still Rules
    • Why Travelers Don’t Book Activities Online
  • Key Industry Trends
    • Distribution: Getting the (Back of the) House in Order
      • Supplier Connectivity
      • Supplier Education
      • From Curate to Marketplace
    • The Distribution Dilemma
      • The Long Tail’s Unsexy Economics
  • The State of Startups
    • The Most-Funded Startups
    • Startups by Region
  • Appendix A: When Travelers Plan & Book In-Destination Experiences by Country and Type of Activity
  • Appendix B: Devices Used to Plan & Book In-Destination Experiences by Country and Type of Activity
  • Appendix C: Devices Used by Planning & Booking Stage for U.S. Travelers by Type of Activity

The Traveler Point of View: Global Consumer Survey
Phocuswright fielded an online consumer survey December 12-17, 2014, in eight countries, targeting the general adult populations who have Internet access and travel for leisure.

To qualify for participation in the study, respondents had to indicate if they had taken at least one leisure trip at least 75 miles from home in the past 12 months that included paid lodging and/or air and/or rail travel (rail not required in all markets). An additional screener required consumers to have played an active role in planning their leisure trips, and to have gone online to research travel destinations and/or shop or book travel and/or share their travel experiences. Qualifying respondents are referred to as "leisure travelers."

The Industry Point of View: Executive Interviews
Phocuswright conducted 20 interviews across the in-destination sector for distribution and technology, including online activity sellers, tour reservation system providers and OTAs.

Analysis of Travel Startups Targeting Activities
As part of its continuing coverage of the landscape of digital travel startups, Phocuswright analyzed nearly 150 startups focused on in-destination activities and experiences.

US $995 
CA $1,245 • £755 • €847
FREE for Global Subscribers
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